Brand guidelines
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sennheiser is launching its biggest global campaign to turn its premium headphone expertise into high-impact “stylish” marketing capable of winning over younger consumers as it looks to grow the brand in a post-Beats world.
Mondelez International is looking to “transform” the way it generates online video effectiveness by automating the way it plans and buys inventory through automated, or so-called “programmatic” technologies.
YouView is facing an injunction after the High Court today (16 June) ruled the brand is infringing the “Your View” trademark owned by b2b telecoms firm Total, which could force it into a name change.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.