Brand guidelines
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sennheiser is launching its biggest global campaign to turn its premium headphone expertise into high-impact “stylish” marketing capable of winning over younger consumers as it looks to grow the brand in a post-Beats world.
Mondelez International is looking to “transform” the way it generates online video effectiveness by automating the way it plans and buys inventory through automated, or so-called “programmatic” technologies.
YouView is facing an injunction after the High Court today (16 June) ruled the brand is infringing the “Your View” trademark owned by b2b telecoms firm Total, which could force it into a name change.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.