Brand Innovator
In association with Reckitt Benckiser
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‘It’s old because it’s good, not good because it’s old’: Hovis’s first CMO on leading the brand
Niamh CarrollHovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.
‘More informal, less stressful’: B2B marketers on opting for events to boost brand
Megan TatumB2B marketers see the value in using events to build customer relationships in a less pressured environment, although linking the message with social is proving popular.
Amex’s B2B travel marketing lead: A tighter budget means we have to ‘think differently, relentlessly’
Hannah RashbassWith a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers.
Ocado launches retail media offering
Grace GollaschOcado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.