Brand loyalty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Being a discount retailer doesn’t have to mean a bad shopping experience
Sarah VizardIt is almost a week since Sports Direct’s new flagship store opened on Oxford Street. Anyone paying a visit to the new shop on its opening day would have found uncluttered aisles, clear merchandising and most importantly a lack of ‘Mega Value’ price promotions.
Google’s driverless cars to ‘shoulder the entire burden of driving’
Russell ParsonsGoogle has announced plans to start building driverless cars that “shoulder the entire burden of driving”.
Spar aims to become ‘modern and relevant’ retailer in own brand drive
Sarah VizardSpar is aiming to become a more ‘modern and relevant’ retailer through an own brand push that it hopes will boost customer loyalty and spend and help prove it offers good value for money.
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On the Beach CEO credits brand differentiation for increasing marketing effectiveness
Niamh CarrollTravel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
Sainsbury’s dual focus on premium product and price powers its largest market share gain in a decade
Chris SutcliffeThe supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
Marketoonist on the many hats of a CMO
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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