Brand loyalty
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
It is almost a week since Sports Direct’s new flagship store opened on Oxford Street. Anyone paying a visit to the new shop on its opening day would have found uncluttered aisles, clear merchandising and most importantly a lack of ‘Mega Value’ price promotions.
Google has announced plans to start building driverless cars that “shoulder the entire burden of driving”.
Spar is aiming to become a more ‘modern and relevant’ retailer through an own brand push that it hopes will boost customer loyalty and spend and help prove it offers good value for money.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.