Brand mascots and getting Tango’d: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From TSB revealing its first brand character to Tango reviving its famous tagline, it’s been a busy week. Here is my take.
The elephant in the room
David Schwimmer or a cute pink elephant called Tiny? It’s not a choice I ever thought I’d be faced with. But TSB has made its decision after ditching the Friends star as the face of the bank in favour of its first brand mascot.