Brand new world of cricket turns its back on centuries of tradition
Turning the home of cricket into a brand to rival the likes of Paris Hilton and Victoria Beckham risks destroying the magic that defines Lord’s
Turning the home of cricket into a brand to rival the likes of Paris Hilton and Victoria Beckham risks destroying the magic that defines Lord’s
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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