Set against a backdrop of increased mindfulness of social issues around sustainability and inclusion, the 2021 C&E Corporate-NGO Partnerships Barometer suggests the reciprocal nature of such relationships can be hugely beneficial to both parties.
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
The British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Nearly 80 brands, agencies and media owners have put forward a team for the popular competitive event to raise money for Stand Up To Cancer.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.