Ladbrokes and Coral are hoping to shift away from the gambling sector’s “disposable advertising” with a focus on entertainment they hope will build longer term brand affinity.
As PepsiCo launches a new campaign for its Champions League sponsorship, it warns that marketers should not to be “seduced by new technology” and instead focus on the big ideas.
Durex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
Ten years since it was founded, Metro Bank is launching its first brand campaign as it looks to raise awareness outside London and the South East, and boost the business.
More than two decades since the merger that formed drinks giant Diageo, the company’s corporate brand continues to strike a chord with employees and shareholders alike.
The world’s first distilled non-alcoholic spirit has “pioneered” the category, but as competition grows it must remain as agile as when it first began.
The telecoms firm is introducing its 4-3-3 sponsorship strategy in a deal it hopes will leave a lasting legacy in football and beyond.
In the face of depleted brand value, HSBC created its ‘Together We Thrive’ campaign, which saw the implementation of a new global brand identity that helped the bank tell highly localised stories.
The FT might be pro-business, but its marketing boss Finola McDonnell has taken on the tricky job of holding a mirror up to capitalism as it looks to position itself as the newspaper that can guide companies through the next decade.
British Gas says its new marketing campaign is a “seismic shift” as it looks to shift consumer perceptions, as well as drive reappraisal and consideration.
While Zoopla has just launched a new brand campaign, its CMO says advertising is “just the cherry on the icing on the cake” as it looks to overhaul its proposition to boost engagement.
As the French capital gets its gameface on ahead of the 2024 Olympics, Adidas explains how the city’s local creativity is feeding the brand’s international strategy.
A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
Following its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?