Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Fast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.
By raising awareness and differentiating beyond “functional efficiency”, UK head of marketing Nic Casby hopes Getir can take the lead in the competitive rapid delivery market.
Tesco Mobile says it offers quality and expertise “in a slightly different way” to the rest of the sector and claims customer perceptions of it being an “expert brand” have nearly doubled since January.
Visual cues are all very well but don’t forget the other four senses when developing brand codes as they can be just as powerful – if not more so – at creating stand out and appeal.
Coke’s new tagline ‘Real Magic’ marks the first new global brand platform since 2016, as the company promises changes in the way it communicates.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
The John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Reading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
The online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
After retiring the Money Calm Bull earlier this year, MoneySuperMarket is relaunching its brand for the second time in two years as it looks to drive growth.
The supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives.
Rewind 17 years and having faced up to the beauty industry’s “dark side”, Dove knew it needed to break down barriers within the company and wider society if it was serious about championing real beauty.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.