The John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Reading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
The online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
After retiring the Money Calm Bull earlier this year, MoneySuperMarket is relaunching its brand for the second time in two years as it looks to drive growth.
The supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives.
Rewind 17 years and having faced up to the beauty industry’s “dark side”, Dove knew it needed to break down barriers within the company and wider society if it was serious about championing real beauty.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Oatly’s failed trademark claim against a rival won’t hurt its ability to differentiate, as long as it stays humble and human in the way it does business.
Poised to grow by 300% in 2021, used car sales platform Motorway is embarking on a major new campaign to drive brand awareness and achieve future fame.
Having swapped the world of digital banking for debt collection, former Atom Bank marketing boss Neil Costello is on a mission to bring a message of financial wellbeing to an unloved sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
White Claw has ambitions to take market share away from beer by positioning hard seltzer as a “gender-neutral drink”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Boasting an 800% increase in subscribers over the past 18 months, Fiit is on a mission to maintain momentum as it looks to retain lockdown signups and grow its customer base as restrictions lift.
BrewDog is positioning itself as a ‘Beer For All’ as it looks to put the claims of its “toxic attitude” and “culture of fear” behind it.