‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.
After almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.
P&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.
The beverage giant revealed revenue was down 11% in 2020, but maintains a positive outlook for a resumption in pre-pandemic marketing investment as vaccines are rolled out globally.
Thinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
Google says money is moving back to brand building on its platforms as brands look to “keep their brands in front of people to stay top of minds”.
In the first of Marketing Week’s new Growth Hacks series, renewable energy supplier Bulb explains why a commitment to simplicity, rewarding customers and finding a clear reason to exist are all essential for rapid growth.
Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
Willing to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
Marketers should worry less about their carefully crafted brand image and take more risks because, as brands such as Porsche, Volvo and Ben & Jerry’s show, consumers don’t care about what they stand for.
Learn how Tena used consumer insight to tackle the stigma of incontinence and shake up the category.
Customer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel.
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.