Attracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
Part of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
Restricting US sales will only strengthen the neo-fascists’ bond with the shirts they use as a uniform. The brand needs a big ad campaign to show it stands for the opposite ideology.
Launched 10 years ago to bring in extra ad revenue for the ailing Independent, the i’s loyal readership provided the launch pad for a much-needed marketing push.
Marketing Week’s Brand of the Year explains how listening to customers every day and doubling down on its strategy helped it weather the first coronavirus lockdown.
Online retailer Very hopes its new creative platform will help the brand build a human connection with consumers that will work from autumn to the festive period and beyond.
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
OS is synonymous with orienteering, bobble hats and mountains, but hopes a transformation that includes a new brand purpose and switch from a focus on products to customers will help improve brand equity and grow the business.
John Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
Marketing director of GSK Consumer Healthcare, Craig Percival, wants his team to capitalise on the Covid-19 fuelled trend for “self-care” in a bid to empower consumers, drive brand growth and divert pressure away from the NHS.
The Financial Times is urging its readers to lay the foundations for a fairer form of capitalism post-crisis, as it looks to build on its New Agenda positioning with a focus on responsible leadership.
With online sales up fivefold and a Deliveroo ‘dark kitchen’ already being trialled in Manchester, Morrisons is bullish about its ability to emerge from Covid-19 a “broader, stronger business”.
Asda believes the time is right to bring back the pocket tap as it looks to champion customer concerns around financial security and build on its heritage in price.
Bernard Matthews believes it can shake off the negative health connotations around its infamous product and position it as a mealtime option for families, while also expanding the brand into new areas.
Bother is hoping to disrupt the way people buy household goods by focusing on convenience, the environment and building a brand that can rival the supermarkets.