‘Great brand, right price’: Why Next has snapped up the Cath Kidston brand
Michaela JeffersonNext CEO Simon Wolfson says the retailer is looking to invest in “great brands”, which “bring something unique to the market with a clear market position”.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Why Saga believes expanding its media business will help it reach ‘superbrand’ status
Niamh CarrollThe company’s new media brand will help Saga to forge more frequent and longer-lasting relationships with existing customers , says media CEO Aaron Asadi.
Why one business revamped its brand to turbocharge recruitment
Marketing Week ReportersFollowing the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
Robinsons unveils first major rebrand in a decade to kick off fresh marketing push
Michaela JeffersonA “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
Why Coca-Cola is making a ‘unified’ global push behind the Sprite brand
Niamh CarrollDespite a brand health wobble in the UK over the last decade, Sprite remains one of the world’s most valuable soft drink brands. With fresh investment behind its zero sugar variety, analysts believe it is well-positioned to grow The Coca-Cola Company’s status in the flourishing no sugar market.
Why Premier Foods is increasing investment behind its home dining campaign
Niamh CarrollCMO Yilmaz Erceyes says the growing campaign is helping to recruit new and younger consumers into Premier Foods’ brands for the first time with its informational approach.
Data reveals Lilt’s struggling brand health as the soft drink rebrands as Fanta
Michaela JeffersonAccording to YouGov’s BrandIndex, Fanta’s brand was superior to Lilt’s on all key measures in 2022.
How Guinness became Britain’s most popular pint
Mark RitsonGuinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
Starling Bank on prioritising loyalty as data reveals success of consideration push
Michaela JeffersonMarketing director Rachel Kerrone says Starling Bank is planning “more impactful” activity this year, after racking up some notable achievements in 2022.
Why NatWest’s B2B fintech spin-off is reinvesting in brand after ‘letting the ball drop’
Michaela JeffersonNew CMO Kate Thunnissen is on a mission to reignite Mettle’s brand, after a cut to investment took its toll on awareness last year.
Tesco customers trade down to own brands as Christmas sales jump
Michaela JeffersonSome customers also switched to discounters Aldi and Lidl over the festive period, but for Tesco this was more than offset by gains from other supermarkets.
Sainsbury’s staves off competition from discounters with ‘record’ Christmas sales
Niamh CarrollSainsbury’s focus on value has helped the supermarket fend off competition from the discount supermarkets over Christmas, as traditional grocers battle to maintain market share.
One beer brand on its ambition to be the ‘Guinness of alcohol free’
Molly InnesFresh from securing £10m in Series A funding, Lucky Saint is upping its investment in brand with the launch of its ‘biggest ever’ marketing push.
How plant-based brand Moving Mountains plans to win over meat eaters
Niamh CarrollPlant-based meat alternative brand Moving Mountains is targeting more mainstream consumers for growth, believing it can win them over through its taste and sustainability credentials.