As part of its new brand strategy, Lastminute.com hopes to position itself as the go-to place for last minute deals in a “very competitive” travel landscape.
The parent company of Mr Kipling and Sharwood’s has increased market share by 200 basis points over the past three years, with its “strong brands” playing a key role.
‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
Improving value perceptions through initiatives like its Tesco price match have been crucial for Ocado Retail’s double-digit sales growth in the first half of the year, claims its CEO.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.
The fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
The entertainment giant launched its first enterprise-wide brand campaign to promote its cross-category offers at a time when household budgets are “squeezed”.
Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
It is the first time the owner of Alton Towers and Madame Tussauds has ever run an enterprise-wide category demand-driving campaign and represents a “milestone” in its history.
TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app, says the brand’s global head of marketing.
As it looks to increase brand awareness in a “boring” category, dip brand Holy Moly wants to “own fun” with its “bold, witty and upbeat” positioning.
Foursquare has switched from being consumer-led to B2B and is leveraging its location data history to find a new market.
Constellation Brands, which owns the Corona beer brand in the US, will invest more money in marketing than ever before, says its CFO.
Embracing its “entertainment-first marketing” strategy, the brand takes an unconventional approach to hate comments – turning them into content.
The newest video streaming platform to enter the UK hopes to make its mark with a “brand-first” approach and “diversity of content”.
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