Sports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.
With twin campaigns running to tackle online hate, BT marketing boss Peter Jeavons explains how abuse directed at BT Sport staff brought home the enormity of the situation.
There’s a gap between marketing and wider business sustainability goals – but a new report highlights what action marketers can take to bridge it.
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
We may be living through a pandemic, just emerging from lockdown and fresh from a global crisis, but Walkers and Paddy Power believe now is the right time for marketers to regain their sense of humour.
Through an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
Ken Muench, who oversees global marketing for KFC and Pizza Hut, says marketers shouldn’t use purpose as a way of defining their brand or marketing it.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Sarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
McCain has added 1.2 million households to its customer base over the past year, which it puts down, in part, to its focus on connecting families through its purpose-driven marketing.
RB’s rebrand to Reckitt is part of a more focused effort to communicate what the corporate brand stands for, after observing ‘increased curiosity’ among consumers.
In the latest episode of Marketing Week’s podcast series, former Leon marketing boss Kirsty Saddler discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and why the pandemic has been a “wake-up call” for business.
NatWest Group CMO Margaret Jobling reveals the key insights behind the launch of the bank’s new brand platform ‘Tomorrow Begins Today’.