McCain has added 1.2 million households to its customer base over the past year, which it puts down, in part, to its focus on connecting families through its purpose-driven marketing.
RB’s rebrand to Reckitt is part of a more focused effort to communicate what the corporate brand stands for, after observing ‘increased curiosity’ among consumers.
In the latest episode of Marketing Week’s podcast series, former Leon marketing boss Kirsty Saddler discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and why the pandemic has been a “wake-up call” for business.
NatWest Group CMO Margaret Jobling reveals the key insights behind the launch of the bank’s new brand platform ‘Tomorrow Begins Today’.
The stock brand has cooked up a plan to change the way we eat, but can it really persuade an international audience to think differently?
Brands boycotting media owners and channels over ethical concerns run the risk of being exposed as hypocrites, warns Mark Evans.
The social media publisher, with a monthly audience of approaching 1 billion people, discussed it’s latest wellbeing campaign which is now a permanent fixture across its five major brands.
The FMCG giant will stop using the word ‘normal’ to describe hair and skincare products and has banned the use of excessive digital editing as it looks to “do more good, not just less harm”.
The female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.
Virgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.
A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.