Despite mounting losses, Purplebricks’ brand health is ahead of some of its biggest traditional estate agent rivals on measures including awareness, consideration and customer impression.
The founder of investment firm Trian Partners has said Disney is in “crisis”, calling for major changes at the media giant and a seat on its board.
James Watt has taken full responsibility for falsely claiming customers could win a solid-gold can of lager, describing it as a ‘damaging episode’ for the BrewDog business.
While few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
After a tough 2022, energy companies are going into next year with diminished brand health and uncertainty about what 2023 might bring for the challenged sector.
Poor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
Many B2B brands will be reducing ad spend as recession bites, but marketers must be more rigorous about measuring alternative channels such as PR.
The majority of beer drinkers and football fans aren’t aware of BrewDog’s World Cup ‘Anti-Sponsor’ campaign, and there is a lack of strong reaction either way among those who are.
The Scottish brewer launched a campaign stating ‘First Russia, then Qatar. Can’t wait for North Korea’, but has again been urged to get its own house in order before taking aim at others.
The Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
Responses to the Queen’s death show marketers think brands have a place in consumers’ lives. You’ll be more effective if you recognise their insignificance.
Many of the UK’s biggest retailers will be closing up shop during the Queen’s funeral on Monday but not all brand responses have been well received.
Rather than making “big public displays”, brands should look internally to consider how the loss of the monarch is affecting their staff.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.