Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
CEOs are one of the most ‘underrated’ marketing tools, study finds
Niamh CarrollNew research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Sports Direct to continue ‘transformation’ as data reveals success of brand building push
Michaela JeffersonSports Direct has moved its brand health forward across a number of key measures since investing in brand building, but CMO Beckie Stanion says the journey is far from over.
P&O is the rare reputation crisis that really does matter
Mark RitsonThe damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.
Energy firms see brand health tumble amid ‘deteriorating’ customer service
Niamh CarrollAll of the ‘Big Six’ energy companies, plus up-and-comer Octopus Energy, have seen the health of their brands take a hit since the onset of the energy crisis more than six months ago.
Brands staying in Russia are making a statement of support for Putin
Mark RitsonBrands that continue to do business in Russia deserve no platform in our industry, our columnist argues.
P&O Cruises launches campaign to distance itself from P&O Ferries as brand health plummets
Michaela JeffersonThe cruise company has launched a print ad and short film clarifying its position as consumer confusion continues to impact its brand health across almost all measures.
Volvo: Car brands must acknowledge they are ‘part of the problem’ on climate change
Niamh CarrollBrands have a duty to educate their customers honestly and transparently on the changes needed to tackle the climate crisis, said Volvo’s consumer director.
Munroe Bergdorf: L’Oréal controversy was a ‘masterclass’ in dialogue and humility
Michaela JeffersonThe transgender model and activist believes brands can learn a lot from her experience with L’Oréal, warning their diversity and inclusion efforts will become “tokenistic and stale” if they aren’t “plugged into reality”.
P&O Ferries’ brand health nosedives after mass firings scandal
Michaela JeffersonThe PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
War in Ukraine: How brands are responding
Marketing Week ReportersGlobal brands including Coca-Cola and McDonald’s have now suspended operations in Russia, while three in four advertisers have reduced or cut ad spend since the war began.
Musicians like Neil Young lack the market power to force Spotify’s hand over Joe Rogan
Mark RitsonThe asymmetry between millions of available songs and the five companies dominating streaming means no artist can put Spotify in a corner.
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If you’ve never heard of ‘anthimeria’, Google it before you end up like Kärcher
Mark RitsonCourtesy of French politics, Kärcher is the latest brand to find out that becoming synonymous with your category is a double-edged sword.
Starling Bank pulls Facebook advertising until it cracks down on financial fraudsters
Lucy TesserasThe online bank says it wants to prevent its customers from being scammed and protect its “brand integrity”, so will not advertise on Facebook or Instagram until the company stops financial fraudsters from profiting on its platforms.
Authentic brands and political speech: Can companies have it both ways?
Christine MoormanBrands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.