Courtesy of French politics, Kärcher is the latest brand to find out that becoming synonymous with your category is a double-edged sword.
The online bank says it wants to prevent its customers from being scammed and protect its “brand integrity”, so will not advertise on Facebook or Instagram until the company stops financial fraudsters from profiting on its platforms.
Brands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.
Ads for pizza brand Papa John’s and six cryptocurrency platforms have been banned by the Advertising Standards Authority, which plans to ramp up its focus on ads for crypto products and non-fungible tokens (NFTs).
Meta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
Mr Big’s (spoiler alert) death after a Peloton ride in the latest Sex and the City spin-off had social media forecasting the brand’s doom, but it actually created greater mental availability for the brand – especially after Ryan Reynolds’ creative agency got involved.
Despite praising its marketing efforts, the business’ revenue sunk 8.5% from £155.9m to £142.6m, as the reopening of non-essential retail in April brought with it further competition for Moonpig’s online service.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
While YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
M&S has posted a profit before tax of £187.3m for the first half of its financial year, as its clothing and home division shows potential to “reverse years of decline”.
New research from Adobe shows more than half of customers stopped buying from a brand that broke their trust last year, with data indiscretions being the biggest cause. But there’s also an opportunity to build trust and strengthen customer relationships by using data to add value for customers.
Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.