Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
As it battles with the Gambling Commission over the decision not to renew its National Lottery licence in 2024, Camelot has reported ticket sales of more than £8bn for the second year in a row.
The retailer has also reported “sustained improvement” in its overall brand health as a result of its actions during the pandemic, leading to market share growth.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Sports Direct has moved its brand health forward across a number of key measures since investing in brand building, but CMO Beckie Stanion says the journey is far from over.
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.
All of the ‘Big Six’ energy companies, plus up-and-comer Octopus Energy, have seen the health of their brands take a hit since the onset of the energy crisis more than six months ago.
Brands that continue to do business in Russia deserve no platform in our industry, our columnist argues.
The cruise company has launched a print ad and short film clarifying its position as consumer confusion continues to impact its brand health across almost all measures.
Brands have a duty to educate their customers honestly and transparently on the changes needed to tackle the climate crisis, said Volvo’s consumer director.
The transgender model and activist believes brands can learn a lot from her experience with L’Oréal, warning their diversity and inclusion efforts will become “tokenistic and stale” if they aren’t “plugged into reality”.
The PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
Global brands including Coca-Cola and McDonald’s have now suspended operations in Russia, while three in four advertisers have reduced or cut ad spend since the war began.