Brand resilience and the ROI debate: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Greggs’ bounce back to McDonald’s resurrecting the UK CMO role, it’s been a busy week. Here is my take.
On a roll
Someone left a comment on a LinkedIn post of mine last week about the shortlist for our Brand of the Year award. I paraphrase, but it went something like: “All marketers at all brands deserve an award for coping with the 18 months we have just had.”