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Maintaining brand spend and swapping sectors: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.
Advantage, Britvic
In the current environment, pretty much every marketer at every brand is faced with answering the same thorny question: how do I justify maintaining necessary spend while costs are rising?
The elusive end game is to demonstrate how investment in brand can help mitigate price increases, increase value sales and profitability.
