Brand Sponsorship
Winning sponsor: Guinness
Winner
Project: Rugby World Cup 1999
Sponsor: Guinness
Entered by: Octagon Marketing
(See Sponsor of the Year)
NOminations
Project: The FA Cup sponsored by AXA
Sponsor: AXA
Entered by: AXA Insurance
Axa wanted a populist communication vehicle with a presence and breadth of activity to engender pride and a sense of common identity. The FA Cup provided the perfect channel, and spontaneous brand awareness rose from three per cent to 15 per cent, and prompted awareness from 28 per cent to 51 per cent.
Project: MTV Select
Sponsor: Cadbury
Entered by: MTV UK
(See Media Sponsorship Winner)
