Brand storytelling in a discount age
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.