Brand storytelling in a discount age
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.