Unilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Britvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Julie Ask and Thomas Husson, analysts at Forrester Research, discuss how marketers should think when calculating ROI on mobile marketing campaigns.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.