Brand strategy must include links with live music events
Survey shows Glastonbury-style events help make connection with consumers.
Flora encourages consumers to “Care for the hearts you love”
Joe FernandezUnilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Britvic sees 4.6% increase in revenues for first half of year
Joe FernandezBritvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Justify your mobile strategy with calculated ROI
Marketing WeekJulie Ask and Thomas Husson, analysts at Forrester Research, discuss how marketers should think when calculating ROI on mobile marketing campaigns.
Brands in a crisis and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
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