Brand strategy must include links with live music events
Survey shows Glastonbury-style events help make connection with consumers.
Survey shows Glastonbury-style events help make connection with consumers.
Unilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Britvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Julie Ask and Thomas Husson, analysts at Forrester Research, discuss how marketers should think when calculating ROI on mobile marketing campaigns.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.