Brand valuation: Brilliant or Bullshit?

Following a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing to defend the process.

In his column “What is the point of brand valuations if those doing the valuing are so off target?” for Marketing Week earlier this year, Ritson argued that if the industry experts can’t agree on the value of something within $100bn then “it’s time to declare the value of valuation to be nil”.

Brand Finance, Interbrand and Millward Brown joined Ritson on stage to argue their case for why there are such major differences in their valuations.

All three also explained why the delegates in the room should ignore Ritson’s analysis as putting a value on a brand is vital for the marketing industry to be seen to drive business growth.


Mark Ritson, associate professsor and Marketing Week columnist

Michael Rocha, global director of brand valuation at Interbrand

Doreen Wang, global head of BrandZ at Millward Brown

David Haigh, founder and CEO of Brand Finance

Who do you agree with? Let us know below.


The Festival of Marketing is this year running on the 5 and 6 October at Tobacco Dock, London. For more information about the event, including how to book tickets, click here