After FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.
With YouTube turning 10 years old this month, its EMEA director Ben McOwen Wilson talks about how it plans to stay ahead of its competitors for the next 10 years.
Jenny Hall, marketing director of Dulux, explains how the famous paint brand is becoming a service-focussed business and an authority on the world of colour
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.