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Data shows Nike is the most damaged associated brand following FIFA scandal
Thomas HobbsAfter FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.
YouTube at 10: Youtube’s EMEA boss on its plans for marketers
Sarah VizardWith YouTube turning 10 years old this month, its EMEA director Ben McOwen Wilson talks about how it plans to stay ahead of its competitors for the next 10 years.
Dulux’s marketing director on how the paint brand is going digital
Jonathan BaconJenny Hall, marketing director of Dulux, explains how the famous paint brand is becoming a service-focussed business and an authority on the world of colour
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Tesco, Zalando, Butlin’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To succeed in transforming your brand, you must also transform yourself
Andrew GeogheganEmbarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.