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Data shows Nike is the most damaged associated brand following FIFA scandal
Thomas HobbsAfter FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.
YouTube at 10: Youtube’s EMEA boss on its plans for marketers
Sarah VizardWith YouTube turning 10 years old this month, its EMEA director Ben McOwen Wilson talks about how it plans to stay ahead of its competitors for the next 10 years.
Dulux’s marketing director on how the paint brand is going digital
Jonathan BaconJenny Hall, marketing director of Dulux, explains how the famous paint brand is becoming a service-focussed business and an authority on the world of colour
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
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Three axioms and three questions that summarise all of brand strategy
Mark RitsonBrand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
How Tesco’s customer focus enabled it to be ‘faster, quicker and sharper’
Marketing Week ReportersThe supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.