Data shows Nike is the most damaged associated brand following FIFA scandal
Thomas HobbsAfter FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.
YouTube at 10: Youtube’s EMEA boss on its plans for marketers
Sarah VizardWith YouTube turning 10 years old this month, its EMEA director Ben McOwen Wilson talks about how it plans to stay ahead of its competitors for the next 10 years.
Dulux’s marketing director on how the paint brand is going digital
Jonathan BaconJenny Hall, marketing director of Dulux, explains how the famous paint brand is becoming a service-focussed business and an authority on the world of colour
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?