Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Boots
Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
No7 Beauty Company on building recognition for its brands beyond Boots
Niamh CarrollNo7, Soap & Glory, and Liz Earle are brands with equity in their own right, says No7 Beauty Company marketing director Richard Bowden, who says treating them as such will help unlock future growth.
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Josh StephensonBoots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Michaela JeffersonBoots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps
Molly InnesIs now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?
Boots ramps up price focus amid own brand extension
Niamh CarrollBoasting its “biggest ever bundle of savings”, Boots plans to offer up to 50% off discounts on its most popular brands identified via customer research.
Boots Christmas campaign helps drive ‘strong’ festive period
Niamh CarrollBoots enjoyed its biggest day for online sales on Black Friday, with ecommerce driving 23% of sales in November.
How proving effectiveness has helped Boots maintain ad spend this Christmas
Michaela JeffersonBoots CMO Pete Markey says the retailer’s use of first-party data means it is able to target consumers “even more effectively” this year.
Why the cost crisis is a ‘moment of truth’ for corporate-NGO partnerships
Molly InnesAs brands and charities address the impact of the cost of living crunch on their partnerships, Shelter, HSBC, Boots and Samaritans explain how they are adapting to cope with the crisis.
Is inflation triggering a tipping point for retail media?
Matthew ValentineAs UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
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‘The difficult second album’: How Boots is following last year’s campaign success
Michaela JeffersonBoots has lots to live up to with its new advertising campaign, which launches today as the brand’s biggest summer push to date.
Marketers reveal the secrets behind brand diagnosis
Matthew ValentineTo get brand diagnosis right, marketers must be willing to hear some uncomfortable truths, get the whole business on board and seize the opportunity to improve.