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News Uncategorized

Co-op introduces exclusive discounts for loyalty members

Matthew Valentine

Co-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.

20 Apr 2023 1:30 pm
News Uncategorized

Co-op to increase focus on loyalty scheme following £130m revenue boost in food

Michaela Jefferson

The uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.

5 Apr 2023 12:55 pm
News Uncategorized

Co-op revives chief customer officer role with hire of N Brown Group’s Kenyatte Nelson

Niamh Carroll

Nelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.

10 Jan 2023 2:00 pm
News Uncategorized

Co-op’s marketing boss Ali Jones leaves business

Michaela Jefferson

Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.

18 Oct 2022 1:12 pm
Co-op
News Uncategorized

Co-op to invest £37m in lower prices following profit dip

Michaela Jefferson

The grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.

29 Sep 2022 12:50 pm
Co-op
News Uncategorized

Co-op to cut marketing and customer roles by a fifth

Niamh Carroll

Co-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.

25 Jul 2022 1:05 pm
Apprentice
Analysis Uncategorized

Co-op and Direct Line on teaming up to support new talent

Charlotte Rogers

Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.

19 Jul 2022 7:00 am
Analysis Uncategorized

Salary Survey 2022: Marketing team restructures accelerate to fit new reality

Matthew Valentine

As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?

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9 Feb 2022 7:00 am
The Co-op
Analysis Uncategorized

How Marcus Rashford and Co-op created a powerful advocacy campaign

Marketing Week Reporters

It started with a tweet and went on to raise over £20m to tackle food poverty.

Analysis Uncategorized

Why employee and customer experience go hand in hand for the brand of tomorrow

Morag Cuddeford-Jones

Adapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.

2 Nov 2021 9:00 am
Co-op
News Uncategorized

Co-op marketing boss Matt Atkinson steps down

Charlotte Rogers

Four years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty scheme and kick off a value pricing push.

31 Mar 2021 1:02 pm
The Co-op
News Uncategorized

Why being ‘propositionally rich’ haunts Co-op’s marketing boss

Charlotte Rogers

With a diverse group stretching from food to funeral care, the Co-op is constantly being challenged to find new ways to prioritise the different aspects of the business on a tighter budget than its rivals, explains marketing boss Matt Atkinson.

25 Mar 2021 1:36 pm
Analysis Uncategorized

Salary Survey 2021: Team restructures open up possibilities for change

Matt Barker

Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?

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25 Feb 2021 7:00 am
Co-op
Analysis Uncategorized

Co-op’s marketing boss on why membership is more powerful than loyalty

Charlotte Rogers

Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.

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30 Nov 2020 7:15 am
News Uncategorized

Co-op rolls out meat-free range as brands cash in on Veganuary

Charlotte Rogers

The Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.

2 Jan 2020 11:49 am
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