Salary Survey 2022: Marketing team restructures accelerate to fit new reality
Matthew ValentineAs the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
Co-op
How Marcus Rashford and Co-op created a powerful advocacy campaign
Marketing Week ReportersIt started with a tweet and went on to raise over £20m to tackle food poverty.
Why employee and customer experience go hand in hand for the brand of tomorrow
Morag Cuddeford-JonesAdapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
Co-op marketing boss Matt Atkinson steps down
Charlotte RogersFour years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty scheme and kick off a value pricing push.
Why being ‘propositionally rich’ haunts Co-op’s marketing boss
Charlotte RogersWith a diverse group stretching from food to funeral care, the Co-op is constantly being challenged to find new ways to prioritise the different aspects of the business on a tighter budget than its rivals, explains marketing boss Matt Atkinson.
Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Co-op’s marketing boss on why membership is more powerful than loyalty
Charlotte RogersPassionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Co-op rolls out meat-free range as brands cash in on Veganuary
Charlotte RogersThe Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
Why alternative job titles prove marketing is not the ‘colouring-in department’
Matthew ValentineDoes the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild?
Co-op looks to avoid Christmas hyperbole with ad focused on community
Sarah VizardThe Co-op has once again delayed launching its Christmas marketing campaign until December as it focuses on its community work amid signs consumers are tiring of festive hyperbole.
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Co-op: What makes us different isn’t cutting through
Sarah VizardHaving swung back to profit in 2017, the Co-operative Group now wants to better communicate its work championing causes that makes a co-operative different to other businesses.
Co-op kicks off ‘year of eating together’ strategy with new marketing campaign
Ellen HammettThe new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
‘There’s no point launching a Christmas ad in November’ says the Co-op
Thomas HobbsHaving delayed its Christmas ad until the start of December, the Co-op insists it can get more cut-through by avoiding the November rush.
Why the UK’s oldest brands are still prospering
Charlotte RogersBeing more than 30 years older than their global counterparts on average, British brands must leverage their rich heritage to stay relevant for today’s consumers in the UK and abroad.
Co-op ‘strips back gloss of advertising’ in new campaign that ups community focus
Thomas HobbsFilm director Shane Meadows has directed 13 short films for the convenience retailer as part of its new ‘Great things happen when we work together’ campaign.