Why alternative job titles prove marketing is not the ‘colouring-in department’
Matthew ValentineDoes the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild?
Co-op
Co-op looks to avoid Christmas hyperbole with ad focused on community
Sarah VizardThe Co-op has once again delayed launching its Christmas marketing campaign until December as it focuses on its community work amid signs consumers are tiring of festive hyperbole.
2 Comments
Co-op: What makes us different isn’t cutting through
Sarah VizardHaving swung back to profit in 2017, the Co-operative Group now wants to better communicate its work championing causes that makes a co-operative different to other businesses.
Co-op kicks off ‘year of eating together’ strategy with new marketing campaign
Ellen HammettThe new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
‘There’s no point launching a Christmas ad in November’ says the Co-op
Thomas HobbsHaving delayed its Christmas ad until the start of December, the Co-op insists it can get more cut-through by avoiding the November rush.
Why the UK’s oldest brands are still prospering
Charlotte RogersBeing more than 30 years older than their global counterparts on average, British brands must leverage their rich heritage to stay relevant for today’s consumers in the UK and abroad.
Co-op ‘strips back gloss of advertising’ in new campaign that ups community focus
Thomas HobbsFilm director Shane Meadows has directed 13 short films for the convenience retailer as part of its new ‘Great things happen when we work together’ campaign.
How own-label brands are dialling up desirability
Charlotte RogersAs consumers feel the squeeze post-Brexit retailers are tapping into demand for own label alternatives, focusing not just on value, but on driving brand desirability.
1 Comment
Co-op: Brits are tired of brands jumping on the ethical bandwagon
Thomas HobbsAs it launches a new marketing campaign for its food business, the Co-op’s customer director says it is using the trust in its brand to build on strong sales and attract new members.
The Co-op focuses on its community work for Christmas ad
Thomas HobbsThe convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.
Tesco backed to return to growth this year as ‘Farm’ brands drive sales
Thomas HobbsTesco has recorded its slowest fall in sales in more than six months, with Kantar Worldpanel backing the retailer to return to growth this year.
5 things that mattered this week
Sarah VizardCo-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]
2 Comments
Co-op aims to be ‘destination not distress’ retailer as it launches new brand with summer campaign
Sarah VizardThe Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years.
3 Comments
How marketers can put social purpose into practice
Charlotte RogersBrands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
Tesco arrests sales decline, but the discounters dominate growth over Easter
Thomas HobbsTesco has continued on the road to recovery as it lessened its sales decline for the fourth consecutive month over the Easter period.