Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
The Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild?
The Co-op has once again delayed launching its Christmas marketing campaign until December as it focuses on its community work amid signs consumers are tiring of festive hyperbole.
Having swung back to profit in 2017, the Co-operative Group now wants to better communicate its work championing causes that makes a co-operative different to other businesses.
The new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Having delayed its Christmas ad until the start of December, the Co-op insists it can get more cut-through by avoiding the November rush.
Being more than 30 years older than their global counterparts on average, British brands must leverage their rich heritage to stay relevant for today’s consumers in the UK and abroad.
Film director Shane Meadows has directed 13 short films for the convenience retailer as part of its new ‘Great things happen when we work together’ campaign.
As consumers feel the squeeze post-Brexit retailers are tapping into demand for own label alternatives, focusing not just on value, but on driving brand desirability.
As it launches a new marketing campaign for its food business, the Co-op’s customer director says it is using the trust in its brand to build on strong sales and attract new members.
The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.
Tesco has recorded its slowest fall in sales in more than six months, with Kantar Worldpanel backing the retailer to return to growth this year.
Co-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]