The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years.
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
Tesco has continued on the road to recovery as it lessened its sales decline for the fourth consecutive month over the Easter period.
The Co-operative Food has had a radio ad banned after the Advertising Standards Authority deemed it to be “irresponsible” and guilty of glamourising binge drinking.
The Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
The Co-operative Bank is launching a second TV ad as part of its “For All The Right Reasons” campaign after seeing a “positive” response following the kick-off of the campaign, which was an effort to position itself as an ethical bank and rebuild lost trust after financial problems and a drug scandal involving its former chairman last year.
Mumstock 2015: Brands such as the Co-op and Kerry Foods have urged marketers to look beyond the huge amount of data available to them and create an emotional connection when targeting mums.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Co-op Food is launching its Christmas campaign this evening (10 Dec 2014), as it looks boost sales in the crucial two-week period before Christmas and push its convenience credentials.