Just Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
Just Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
Claire Pointon is set to take over as UK and Ireland managing director of Just Eat.
Just Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.
Just Eat’s loss after tax widened dramatically over 2021, from €151m (£126m) to a little over €1bn (£833m). However, the business says the significant investments it made over the pandemic have set it up to achieve profitability.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Just Eat’s CMO Susan O’Brien says marketers must connect with consumers on a daily basis and continually remind themselves that they are not the customer.
In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
The food delivery brand knows engagement depends on timing and context, and that getting these right makes the difference to business outcomes.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
Digital platforms extend TV ads’ efficacy to increase brand fame and salience, but you need to create native content, not just repurpose it from broadcast.
Just Eat admits it has had an “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses.
While the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.
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