The story of my CV: From Sky’s “tough” culture to the “familiar and friendly” environment at Heart FM, Just Eat’s global CMO Barnaby Dawe has adapted his management style to get the most from each team.
The online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
Just Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
Just Eat’s marketing budget is “way bigger” than its spend on technology, and it sees TV as harder to measure than digital advertising.
Just Eat plans to double Facebook spend this year, while Mondelez says it bases spend on its own data and modelling, not Facebook’s.
Strong agency partners and being operationally ready are key to making a successful foray into TV advertising.
Just Eat wants to remove any friction around online food ordering and ensure it is ahead of competitors so that it is ready should Amazon or Microsoft come calling.
From transparency and incremental gains to the rise of native advertising, Marketing Week rounds up what senior marketers at Just Eat, Nespresso, Direct Line, MBNA and Morgan Stanley shared at Get with the Programmatic.
Just Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
Barnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
As Just Eat launches its “industry-first” group ordering service on Apple TV, the brand’s UK marketing director Ben Carter tells Marketing Week how it plans to become part of customers’ everyday lives.
Brands using instant messaging apps such as WhatsApp and Snapchat might seem intrusive but as consumers use increases, companies such as Just Eat and the BBC are finding novel ways to engage with customers.
In a bid to cut costs and stand out in a crowded student market, Just Eat is moving away from experiential campaigns and focusing on digital engagement instead.
Just Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.