While the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.
From reading the mood of the nation to better understanding the challenges faced by her own team, Just Eat’s Susan O’Brien is on a mission to bring a sense of light relief to life in Covid-19 lockdown.
After just a few short months, Peter Duffy swapped heading up marketing at Just Eat for leading the entire business, and while he admits it was a shock, his unwavering focus on customers has made stepping up easier.
Peter Duffy, Just Eat’s interim CEO, tells Marketing Week having a global campaign enables it to “invest more in the quality of creative work” as it is being shared across a wider range of markets.
Online retailers, food services and betting sites account for the majority of the new entries in this year’s ranking of the UK’s 75 most valuable brands, while supermarkets and car marques slip.
Cannes Lions 2018: As attitudes change in the post #MeToo era, brands from publishing to tech are tackling the lack of female representation in their workplaces head on.
Duffy will replace Barnaby Dawe as the top marketer at Just Eat as the takeaway company’s new CEO overhauls its top team.
Just Eat’s global CMO Barnaby Dawe, who is credited with “‘transforming” the brand’s approach to marketing and spearheading its rebrand, is set to depart.
The story of my CV: From Sky’s “tough” culture to the “familiar and friendly” environment at Heart FM, Just Eat’s global CMO Barnaby Dawe has adapted his management style to get the most from each team.
The online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
Just Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
Just Eat’s marketing budget is “way bigger” than its spend on technology, and it sees TV as harder to measure than digital advertising.
Just Eat plans to double Facebook spend this year, while Mondelez says it bases spend on its own data and modelling, not Facebook’s.
Strong agency partners and being operationally ready are key to making a successful foray into TV advertising.