Just Eat brings in former EasyJet marketer Peter Duffy in new chief customer role
Molly FlemingDuffy will replace Barnaby Dawe as the top marketer at Just Eat as the takeaway company’s new CEO overhauls its top team.
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Just Eat’s Barnaby Dawe steps down as CMO
Molly FlemingJust Eat’s global CMO Barnaby Dawe, who is credited with “‘transforming” the brand’s approach to marketing and spearheading its rebrand, is set to depart.
Just Eat’s CMO on adapting his leadership style to avoid being like ‘a bull in a china shop’
Lucy TesserasThe story of my CV: From Sky’s “tough” culture to the “familiar and friendly” environment at Heart FM, Just Eat’s global CMO Barnaby Dawe has adapted his management style to get the most from each team.
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Just Eat builds on The X Factor sponsorship with biggest ever brand campaign
Leonie RoderickThe online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.
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How Adidas, Just Eat and HTC are using chatbots
Mindi ChahalFrom training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
Just Eat makes big bet on The X Factor sponsorship in hunt for consideration
Leonie RoderickJust Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
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Just Eat: ‘Marketing is the biggest spend in the business’
Mindi ChahalJust Eat’s marketing budget is “way bigger” than its spend on technology, and it sees TV as harder to measure than digital advertising.
Facebook’s metrics errors are not impacting Mondelez and Just Eat’s plans
Leonie RoderickJust Eat plans to double Facebook spend this year, while Mondelez says it bases spend on its own data and modelling, not Facebook’s.
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Just Eat and Gumtree on why online brands should not rush to TV advertising
Leonie RoderickStrong agency partners and being operationally ready are key to making a successful foray into TV advertising.
Just Eat focuses on tech and social good to stay ahead of disruptors
Leonie RoderickJust Eat wants to remove any friction around online food ordering and ensure it is ahead of competitors so that it is ready should Amazon or Microsoft come calling.
Five takeaways from Just Eat, Direct Line and Nespresso at Get with the Programmatic
Marketing Week ReportersFrom transparency and incremental gains to the rise of native advertising, Marketing Week rounds up what senior marketers at Just Eat, Nespresso, Direct Line, MBNA and Morgan Stanley shared at Get with the Programmatic.
Just Eat hopes rebrand will boost its popularity at lunch and ‘social occasions’
Leonie RoderickJust Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
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Just Eat: Product development is critical to improving consumer experience
Charlotte RogersBarnaby Dawe, global CMO of food delivery app Just Eat, on why the brand is investing in improving customer service and streamlining the order process to meet consumer demands for greater convenience.
Just Eat on why its tech will become a ‘permanent feature’ in UK living rooms
Leonie RoderickAs Just Eat launches its “industry-first” group ordering service on Apple TV, the brand’s UK marketing director Ben Carter tells Marketing Week how it plans to become part of customers’ everyday lives.
How the BBC and Just Eat are using WhatsApp
Rachel GeeBrands using instant messaging apps such as WhatsApp and Snapchat might seem intrusive but as consumers use increases, companies such as Just Eat and the BBC are finding novel ways to engage with customers.