Brands using instant messaging apps such as WhatsApp and Snapchat might seem intrusive but as consumers use increases, companies such as Just Eat and the BBC are finding novel ways to engage with customers.
In a bid to cut costs and stand out in a crowded student market, Just Eat is moving away from experiential campaigns and focusing on digital engagement instead.
Just Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.
Head of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
Online takeaway service HungryHouse is ramping up efforts to rival the dominance of Just-Eat with a multi-million rebrand to jolt diners into making their orders online rather than over the phone.
Online takeaway aggregator Just-Eat has promoted trade marketing head Lucy Milne to the newly created role of UK marketing director to boost awareness in its largest market.
Steve Newiss, chief commercial officer, Burton’s Biscuits Food needs to adapt to what is working in the local market and why. A multinational could take a more hardline approach, saying “this is our brand proposition and we will spend to bring the consumer to it”. But companies like ours are more flexible. We need local […]
Just Eat’s head of brand marketing Richard Murfitt explains how a political way of thinking has influenced the brand’s image.
Takeaway delivery site Just Eat is overhauling its global positioning with a campaign that aims to take on the “po-faced” foodie scene by encouraging people to order takeaways.
Takeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.