Just Eat moves away from experiential in favour of digital campaigns
Leonie RoderickIn a bid to cut costs and stand out in a crowded student market, Just Eat is moving away from experiential campaigns and focusing on digital engagement instead.
Just Eat
Just Eat looks to reach more females with £5m brand campaign
Lara O'ReillyJust Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.
Video: Just Eat insight chief Paul Cook on customer-led marketing
Josie AllchinHead of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
HungryHouse ramps up marketing to take-on Just-Eat
Seb JosephOnline takeaway service HungryHouse is ramping up efforts to rival the dominance of Just-Eat with a multi-million rebrand to jolt diners into making their orders online rather than over the phone.
Just-Eat names first UK marketing chief
Seb JosephOnline takeaway aggregator Just-Eat has promoted trade marketing head Lucy Milne to the newly created role of UK marketing director to boost awareness in its largest market.
EE, Burton’s Biscuits and Just Eat on city-centric marketing
Josie AllchinSteve Newiss, chief commercial officer, Burton’s Biscuits Food needs to adapt to what is working in the local market and why. A multinational could take a more hardline approach, saying “this is our brand proposition and we will spend to bring the consumer to it”. But companies like ours are more flexible. We need local […]
Q&A: Just Eat’s head of brand marketing explains how politics inspires the brand’s image
Josie AllchinJust Eat’s head of brand marketing Richard Murfitt explains how a political way of thinking has influenced the brand’s image.
Just Eat overhauls global positioning
Rosie BakerTakeaway delivery site Just Eat is overhauling its global positioning with a campaign that aims to take on the “po-faced” foodie scene by encouraging people to order takeaways.
Just-Eat.co.uk rebrands after £10.5m VC injection
Marketing WeekTakeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.