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KFC
Analysis Uncategorized

KFC’s Meg Farren: Marketing is a ‘brilliant training ground’ to lead a business

Niamh Carroll

KFC’s UK general manager Meghan Farren says she is thankful to have “fresh eyes” on the business, having left her CMO position in 2021 to join Asda as chief customer officer, only to return a year later in her current role.

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2 Mar 2023 7:00 am
KFC
News Uncategorized

KFC UK appoints chief corporate affairs officer as interim CMO

Niamh Carroll

KFC says the appointment represents it commitment towards integrating ESG into its core marketing strategy, as former CMO Jack Hinchliffe makes an internal move into sister brand The Habit Burger Grill. 

23 Feb 2023 1:16 pm
KFC
News Uncategorized

KFC’s UK CMO Jack Hinchliffe departs to lead marketing at The Habit Burger Grill

Michaela Jefferson

Hinchliffe was promoted to UK CMO in July 2021 following the departure of Meghan Farren. His departure comes after more than eight years with the brand.

21 Feb 2023 4:53 pm
News Uncategorized

KFC-owner hails ‘balanced’ premium and value offer as earnings climb

Michaela Jefferson

Yum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.

8 Feb 2023 4:16 pm
KFC
Analysis Uncategorized

How KFC accelerated revenue growth to more than £1bn

Marketing Week Reporters

From stuck in a rut in 2017 to attracting 15 million new customers by 2021, KFC invested in a long-term brand platform designed to engage and excite the entire business from the CEO to franchisees.

KFC
News Uncategorized

KFC UK sales fall as inflation crisis bites

Niamh Carroll

Pizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.

2 Nov 2022 3:01 pm
Loyalty cost of living
Analysis Uncategorized

What is the role for loyalty in a cost of living crisis?

Matthew Valentine

As the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?

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25 Oct 2022 7:00 am
News Uncategorized

Yum! Brands CEO banks on brand buzz and value to ‘win’ during inflation

Niamh Carroll

Taco Bell saw strong international system sales growth of 31% during the  second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.

3 Aug 2022 5:50 pm
Aldi
News Uncategorized

Cost of living crisis helps Aldi bounce back into BrandZ top 100

Molly Innes

KFC has also returned to the ranking of the world’s most valuable brands having both been absent in 2020.

15 Jun 2022 5:00 am
KFC
News Uncategorized

KFC’s former CMO Meg Farren returns as general manager

Lucy Tesseras

Meghan Farren left KFC last year to become Asda’s chief customer officer but will return to the fast food chain in the autumn.

14 Jun 2022 1:31 pm
Idea take off
Analysis Uncategorized

The three questions KFC asks to achieve ‘something special’

Marketing Week Reporters

Managing director of Marketing Week’s 2021 Brand of the Year, Paula MacKenzie outlines why strategic, undeniable and fame-generating ideas help KFC attain higher levels of creativity.

10 Mar 2022 7:00 am
kfc
Analysis Uncategorized

How KFC stayed top of mind despite having to close its doors

Marketing Week Reporters

Amid a global crisis, KFC saw a once-in-a-lifetime opportunity to flaunt its slogan in a way that would boost word of mouth by over 3,800%.

KFC
News Uncategorized

KFC names new UK marketing director

Michaela Jefferson

KFC has hired Tesco’s membership and loyalty lead as its new UK marketing director, working with UK CMO Jack Hinchliffe.

22 Feb 2022 10:50 am
News Uncategorized

KFC and Pizza Hut owner ‘excited’ about digital growth potential

Michaela Jefferson

Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.

28 Oct 2021 4:52 pm
kfc
Analysis Uncategorized

‘You can feel the creativity’: KFC on building a ‘brand for the nation’

Charlotte Rogers

Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.

21 Oct 2021 7:32 am
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