KFC and Pizza Hut owner ‘excited’ about digital growth potential
Michaela JeffersonLike rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
KFC
‘You can feel the creativity’: KFC on building a ‘brand for the nation’
Charlotte RogersFive years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
KFC named Marketing Week Masters Brand of the Year
Charlotte RogersFrom celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
KFC promotes Jack Hinchliffe to CMO following Meg Farren’s departure
Matt BarkerThe fast food brand’s UK and Ireland marketing director is set to take on the top marketing job when current CMO Farren departs for Asda.
Asda appoints KFC’s Meg Farren as top marketer
Lucy TesserasKFC’s UK and Ireland CMO will take over the chief customer officer role at Asda in October.
KFC on why advertising is rarely the answer for a troubled brand
Marketing Week ReportersKFC’s CMO Meghan Farren admits the fast-food giant lost its way a few years ago leading to a drop in sales, but rather than simply throwing money at advertising the brand dug deeper to get to the root of the problem.
KFC resurrects ‘finger lickin’ good’ tagline
Matthew ValentineThe famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
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Yum! Brands CMO on why brand purpose is not marketing
Manny PhamKen Muench, who oversees global marketing for KFC and Pizza Hut, says marketers shouldn’t use purpose as a way of defining their brand or marketing it.
How KFC shook off its ‘fading old man’ image
Manny PhamThe fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.
How Yum! Brands is using ‘real science’ to bolster consumer insight
Manny PhamThe CMO of KFC and Pizza Hut’s parent company talks about the value of data and why Yum! Brands is acquiring AI consumer insight firm Kvantum.
When Gary met the Colonel: How Walkers and KFC joined forces after ‘listening to consumers’
Manny PhamWalkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
Why KFC censored half of its slogan
Marketing Week ReportersKFC ignored industry advice to play it safe amid Covid-19 and stuck to an approach that would pull on its brand story.