KFC resurrects ‘finger lickin’ good’ tagline
Matthew ValentineThe famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.
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Yum! Brands CMO on why brand purpose is not marketing
Manny PhamKen Muench, who oversees global marketing for KFC and Pizza Hut, says marketers shouldn’t use purpose as a way of defining their brand or marketing it.
How KFC shook off its ‘fading old man’ image
Manny PhamThe fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.
How Yum! Brands is using ‘real science’ to bolster consumer insight
Manny PhamThe CMO of KFC and Pizza Hut’s parent company talks about the value of data and why Yum! Brands is acquiring AI consumer insight firm Kvantum.
When Gary met the Colonel: How Walkers and KFC joined forces after ‘listening to consumers’
Manny PhamWalkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
Why KFC censored half of its slogan
Marketing Week ReportersKFC ignored industry advice to play it safe amid Covid-19 and stuck to an approach that would pull on its brand story.