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News Uncategorized

KFC resurrects ‘finger lickin’ good’ tagline

Matthew Valentine

The famous slogan has been revived for KFC’s latest advertising campaign, after a year on temporary hiatus as the brand responded to Covid-19.

11 May 2021 5:46 pm
1 Comment
Analysis Uncategorized

Yum! Brands CMO on why brand purpose is not marketing

Manny Pham

Ken Muench, who oversees global marketing for KFC and Pizza Hut, says marketers shouldn’t use purpose as a way of defining their brand or marketing it.

27 Apr 2021 2:58 pm
KFC
News Uncategorized

How KFC shook off its ‘fading old man’ image

Manny Pham

The fast-food giant admits to falling behind with consumer trend leading to a loss in brand relevance but eventually found a way to engage with consumers again to reinvigorate its brand.

23 Mar 2021 6:00 pm
Analysis Uncategorized

How Yum! Brands is using ‘real science’ to bolster consumer insight

Manny Pham

The CMO of KFC and Pizza Hut’s parent company talks about the value of data and why Yum! Brands is acquiring AI consumer insight firm Kvantum.

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22 Mar 2021 7:09 am
News Uncategorized

When Gary met the Colonel: How Walkers and KFC joined forces after ‘listening to consumers’

Manny Pham

Walkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.

Sponsor
Subscriber Exclusive Subscriber Exclusive
13 Feb 2021 9:00 pm
KFC
Analysis Uncategorized

Why KFC censored half of its slogan

Marketing Week Reporters

KFC ignored industry advice to play it safe amid Covid-19 and stuck to an approach that would pull on its brand story.

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