• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu

Lego

Never miss the important news

Subscribe to our daily newsletter
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Starling Bank Women's Euros
Analysis Uncategorized

‘A match made in heaven’: Brands on joining forces with women’s sport

Charlotte Rogers

Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.

Sponsor
Subscriber Exclusive Subscriber Exclusive
6 Jul 2022 7:00 am
Analysis Uncategorized

Lego at 90: Inside the brand’s mission to prioritise play

Molly Innes

Opening the doors of its Danish HQ to celebrate its 90th anniversary, Lego outlines how it plans to put play back on the agenda. 

Sponsor
Subscriber Exclusive Subscriber Exclusive
30 May 2022 7:00 am
Lego
News Uncategorized

Lego appoints new UK marketing boss

Lucy Tesseras

Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux.

27 Jul 2021 3:13 pm
News Uncategorized

‘Saying you’re customer-centric is not the same as being customer-centric’

Manny Pham

Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.

15 Jun 2021 12:14 pm
Customers NPS
Analysis Uncategorized

Lego and GSK on what it takes to be truly customer centric

Marketing Week Reporters

For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.

Sponsor
Subscriber Exclusive Subscriber Exclusive
26 Feb 2021 7:25 am
Lego
News Uncategorized

Lego: Brands that focus on their audience always win

Matt Barker

The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.

6 Oct 2020 5:35 pm
Lego
News Uncategorized

Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years

Ellen Hammett

Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.

17 Sep 2019 9:00 am
MArketing Week Meets Julia Goldin Lego
Analysis Uncategorized

Marketing Week Meets…Lego CMO Julia Goldin

Ellen Hammett

Lego CMO Julia Goldin tells Marketing Week’s Ellen Hammett about the brand’s mission to inspire the ‘builders of tomorrow’, plus a special report from Salesforce World Tour in London

27 Jun 2019 4:31 pm
Lego Forma crowdfunding
News Uncategorized

How Coca-Cola, Lego and Gillette tapped into the wisdom of crowds

Sarah Vizard

Gillette, Lego and Coca-Cola are among the big brands using crowdfunding as a means of increasing the speed and reducing the risk of innovation, while getting rare direct access to consumer data and feedback.

13 Feb 2019 7:16 am
Lego
Analysis Uncategorized

Why Lego is ‘upping the ante’ on its in-house creative agency

Sarah Vizard

Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.

21 Aug 2018 7:00 am
2 Comments
News Uncategorized

Lego: Marketing is about more than creativity

Rachel Gee

Understanding data is essential if a marketer wants to develop their career, with creativity no longer enough.

8 Mar 2017 5:01 pm
News Uncategorized

Lego talks up social responsibility as profit rise gives brand its ‘best ever year’

Leonie Roderick

Lego had “its best year ever” in 2015 with global sales growing by 19%, as the toy company’s push to reach 100 million children worldwide and up its sustainability efforts paid off.

1 Mar 2016 11:35 am
1 Comment
News Uncategorized

Star Wars success helps Disney overtake Lego as the world’s most powerful brand

Thomas Hobbs

Disney has overtaken Lego as the world’s most powerful brand after profiting following a series of “clever acquisitions” including the purchases of the Star Wars and Marvel film franchises.

1 Feb 2016 11:11 am
News Uncategorized

Lego’s marketing boss on vloggers: ‘We don’t just want to pay someone to praise our products’

Thomas Hobbs

Although admitting that it is ‘exploring’ more partnerships with vloggers, Lego’s VP of marketing and consumer experiences Conny Kalcher says it is challenging to do so and still come across as ‘authentic’.

2 Dec 2015 2:26 pm
News Uncategorized

Lego targets parents with global ‘Kronkiwongi’ campaign as part of co-creation strategy

Alison Millington

Lego is targeting parents on Facebook through a partnership with the social network for its “Kronkiwongi” campaign, the latest in a line of efforts to involve co-creation in its marketing strategy.

29 Apr 2015 12:01 am
1 2 3 4
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor 14, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Partner with us
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram