Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy 
Policy. 

X
  • News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginSubscribe Search Menu

Lego

Never miss the important news

Subscribe to our daily newsletter
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Lego
News Uncategorized

Lego: Brands that focus on their audience always win

Matt Barker

The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.

6 Oct 2020 5:35 pm
Lego
News Uncategorized

Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years

Ellen Hammett

Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.

17 Sep 2019 9:00 am
MArketing Week Meets Julia Goldin Lego
Analysis Uncategorized

Marketing Week Meets…Lego CMO Julia Goldin

Ellen Hammett

Lego CMO Julia Goldin tells Marketing Week’s Ellen Hammett about the brand’s mission to inspire the ‘builders of tomorrow’, plus a special report from Salesforce World Tour in London

27 Jun 2019 4:31 pm
Lego Forma crowdfunding
Analysis Uncategorized

How Coca-Cola, Lego and Gillette tapped into the wisdom of crowds

Sarah Vizard

Gillette, Lego and Coca-Cola are among the big brands using crowdfunding as a means of increasing the speed and reducing the risk of innovation, while getting rare direct access to consumer data and feedback.

13 Feb 2019 7:16 am
Lego
Analysis Uncategorized

Why Lego is ‘upping the ante’ on its in-house creative agency

Sarah Vizard

Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.

21 Aug 2018 7:00 am
2 Comments
News Uncategorized

Lego: Marketing is about more than creativity

Rachel Gee

Understanding data is essential if a marketer wants to develop their career, with creativity no longer enough.

8 Mar 2017 5:01 pm
News Uncategorized

Lego talks up social responsibility as profit rise gives brand its ‘best ever year’

Leonie Roderick

Lego had “its best year ever” in 2015 with global sales growing by 19%, as the toy company’s push to reach 100 million children worldwide and up its sustainability efforts paid off.

1 Mar 2016 11:35 am
1 Comment
News Uncategorized

Star Wars success helps Disney overtake Lego as the world’s most powerful brand

Thomas Hobbs

Disney has overtaken Lego as the world’s most powerful brand after profiting following a series of “clever acquisitions” including the purchases of the Star Wars and Marvel film franchises.

1 Feb 2016 11:11 am
News Uncategorized

Lego’s marketing boss on vloggers: ‘We don’t just want to pay someone to praise our products’

Thomas Hobbs

Although admitting that it is ‘exploring’ more partnerships with vloggers, Lego’s VP of marketing and consumer experiences Conny Kalcher says it is challenging to do so and still come across as ‘authentic’.

2 Dec 2015 2:26 pm
News Uncategorized

Lego targets parents with global ‘Kronkiwongi’ campaign as part of co-creation strategy

Alison Millington

Lego is targeting parents on Facebook through a partnership with the social network for its “Kronkiwongi” campaign, the latest in a line of efforts to involve co-creation in its marketing strategy.

29 Apr 2015 12:01 am
News Uncategorized

Disney, Tesco and Lego are among top performing brands in mobile

Kaltrina Bylykbashi

Disney, Tesco and Lego rank top of the list in a new mobile audit administered by the Internet Advertising Bureau (IAB), as brands are increasingly improving their mobile optimisation.

31 Mar 2015 1:24 pm
News Uncategorized

Lego’s VP of marketing on listening to customers, movies and 360 marketing

Alison Millington

Marketing Week caught up with Lego’s VP of marketing Conny Kalcher at the World Federation of Advertisers’ Global Marketer Week in Marrakech to chat about the iconic toy brand’s next phase.

23 Mar 2015 10:10 am
Lego
News Uncategorized

Lego says it wants to be a ‘small giant’ as it backs consumer-focused marketing

Alison Millington

Lego says it wants to be a “small giant” rather than a “giant dinosaur” as it pledges a consumer-focused approach to marketing to continue to drive profits; a strategy that has already driven a remarkable turnaround for the brand over the past 10 years.

18 Mar 2015 1:52 pm
2 Comments
News Uncategorized

‘Everything is awesome’ for Lego as it overtakes Ferrari as most powerful brand

Thomas Hobbs

Lego, fuelled by the box office success of The Lego Movie, has overtaken Ferrari to become the world’s most powerful brand in 2015 as Apple holds its crown as the most valuable, according to the latest Brand Finance Global 500 report, for the year ending 1 January 2015.

17 Feb 2015 10:44 am
Lego
Analysis Uncategorized

Lars Silberbauer on LEGO and being the human voice of your company

Christopher Ratcliff

LEGO is one of the most beloved brands on the planet and its social strategy is one of the most richly engaging and rewarding.

12 Nov 2014 2:36 pm
1 2 3 4
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close login

Sign in

Forgot your password?

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS