Q&A: Lego

Laura Snoad

David Buxbaum, Lego UK’s senior director of marketing, talks to Laura Snoad about how the iconic toy brand is using nostalgia, popular culture and digital innovation to build appeal among the young and old.

Legoland Discovery marketing chief named

Marketing Week

Merlin Entertainment has promoted Tussauds marketer Rob Smith to lead its marketing for the Legoland Discovery Centres. Smith is currently head of marketing for Madame Tussauds UK but will now take the title marketing director at the Legoland Discovery Centre brand. He replaces Nicola Hamilton. Madame Tussauds is now on the hunt for a replacement […]

Lego signs licensing deal with Disney

Marketing Week

Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney. Lego kits for three Disney and Disney Pixar films – Toy Story, Cars and Prince of Persia – will be produced from next year and mark the start of a “multi-year” licensing […]

Lego signs TV channel sponsorship package

Marketing Week

Turner Media Innovations has signed up Lego in a sponsorship collaboration that will promote Lego’s new Star Wars range on Cartoon Network. The sponsorship package will centre around the new weekly animated series, Star Wars: The Clone Wars, which will be first aired on February 14. Lego Star Wars will also sponsor a dedicated Clone […]