Lego – which this year celebrates its 75th anniversary – and Nickelodeon are searching for two children to star in Lego’s next TV ad campaign. The 40-second TV execution for its City sub-brand will break on Nickelodeon children’s channel in mid-October, ahead of the run up to the Christmas trading season, to tap into the […]
Lego is to produce a range of Indiana Jones-themed construction toys after striking a new deal with Hollywood film studio Lucas Film. The deal comes ahead of the latest Indiana Jones movie launch set for next year. Lego will produce playsets based on the three previous Indiana Jones films and on next year’s new release. […]
Lego is boosting its commitment to the video games sector by entering a partnership with independent game development company NetDevil to launch a massive multi-player online game. The game is scheduled for release some time next year. It forms part…
Toy brand Lego is seeking to target children more effectively by cutting through the “clutter” of spot advertising on television, according to brand manager Kirstin Bates. It is stepping up its TV programme sponsorship in the run up to Christmas, and has signed a deal with Viacom Brand Solutions that sees its Duplo brand sponsor […]
Lego has picked Fiona Wright as UK marketing director.
Lego UK general manager Anders Kloster has left the struggling toy company after 14 years to join rival LeapFrog Toys as UK managing director. Kloster, who has been UK general manager since April last year, has been replaced by vice-president of marketing for Lego Japan Marko Ilincic, who took up his new role yesterday (Tuesday). […]