Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy 
Policy. 

X
  • News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
Login Search Menu

Mars

Never miss the important news

Subscribe to our daily newsletter
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Analysis Uncategorized

Salary Survey 2021: Brand values and diversity commitments tested by the crisis

Matthew Valentine

Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.

Sponsor
Subscriber Exclusive Subscriber Exclusive
1 Mar 2021 7:00 am
stereotypes
Analysis Uncategorized

Mars: Our scale means we can make a real difference to gender equality

Matthew Valentine

Mars’s global marketing vice-president, Michele Oliver, says the initiative is not a competitive play, but part of a wider ambition to drive change.

Sponsor
Subscriber Exclusive Subscriber Exclusive
29 Jan 2021 11:18 am
Ben's Original
News Uncategorized

Mars rebrands Uncle Ben’s after criticisms over racial stereotyping

Sarah Vizard

The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.

23 Sep 2020 1:06 pm
News Uncategorized

‘Now is not the time for sales metrics’: Maltesers on bringing the ‘light side’ to lockdown

Sarah Vizard

Maltesers’ new campaign aims to tackle the challenges of lockdown through humour as it takes the long-term view on marketing through coronavirus.

13 May 2020 5:29 pm
Mars
1 Comment
News Uncategorized

Mars creates internal incubator programme for brand launches

Matthew Valentine

FMCG giant Mars is extending its internal incubator programme into brand development after its success in testing new marketing ideas.

21 Feb 2020 7:15 am
Sustainability
Analysis Uncategorized

Sustainability, wellbeing, hope: The new measures of business success

Ellen Hammett

As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.

Sponsor
Subscriber Exclusive Subscriber Exclusive
21 Nov 2019 7:00 am
Analysis Uncategorized

3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos-Barbier

Molly Fleming

As chief growth officer of Mars, Berta de Pablos-Barbier is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.

Sponsor
Subscriber Exclusive Subscriber Exclusive
13 Nov 2019 7:00 am
Analysis Uncategorized

Why Mars is making sustainability a business KPI

Molly Fleming

Mars is tackling climate change through a three-pronged strategy that will target its consumers, suppliers and its own operations.

30 Sep 2019 3:06 pm
News Uncategorized

Galaxy aims to futureproof its brand with ‘step change’ in brand positioning

Molly Fleming

Galaxy is launching a new campaign to highlight its “fresh, contemporary and modern” repositioning, which it hopes will appeal to younger consumers.

12 Aug 2019 4:58 pm
failure
Analysis Uncategorized

Why failure helps create better marketers

Lucy Tesseras

The word ‘failure’ conjures up many negative connotations, but it shouldn’t always be seen a bad thing because marketers often learn far more when things go wrong.

Sponsor
Subscriber Exclusive Subscriber Exclusive
6 Aug 2019 2:51 pm
Analysis Uncategorized

Generalists to specialists: Brands are struggling to find marketers with the right skills

Ellen Hammett

The shift to hire people with specialist skills is creating new challenges for brands, so what needs to be done to ensure there are enough experts suitable for the tasks marketers now need to perform?

Sponsor
Subscriber Exclusive Subscriber Exclusive
31 Jul 2019 7:00 am
Analysis Uncategorized

Watch: Ritson on how Snickers perfectly balanced differentiation and distinctiveness

Marketing Week Reporters

Marketing Week columnist Mark Ritson explains how the Mars-owned brand turned around falling sales by introducing clearer positioning and making better use of its brand codes.

15 Jul 2019 4:52 pm
Mars
Analysis Uncategorized

How Mars’ shift from CMO to chief growth officer has reframed marketing

Lucy Tesseras

Bringing in a role that is broader than the traditional CMO, has forced Mars to “think differently”, both from a marketing and recruitment perspective.

Sponsor
Subscriber Exclusive Subscriber Exclusive
12 Jul 2019 7:00 am
Mars
News Uncategorized

Mars’s three-point strategy to improve gender equality in its advertising

Lucy Tesseras

The FMCG giant wants to “unprogramme” the way marketers and agency partners think to address the gender bias in its advertising, after research revealed men outnumber women three to two.

19 Jun 2019 9:25 am
Mars
News Uncategorized

‘It’s not a marketing gimmick’: Mars on the power of purpose in a polarised world

Charlotte Rogers

As Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.

29 Mar 2019 7:00 am
1 2 3 4 5 … 10
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Advertising Queries
  • Contact
  • Cookies
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS