Mars is taking the groundbreaking step of selling real products on Facebook (MW last week). But, after the recent backlash against the site’s advertising platform Beacon, brands must tread carefully when trying to engage with consumers through social networks, warn industry experts. The Mars Celebrate application allows Facebook users to send actual gifts rather than […]
Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network. The deal follows the recent backlash around the launch of Facebook’s Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to […]
Mars UK is gearing up for the launch of a product that contains three flavours in one sweet. Starburst Twisted is due to be launched later this spring. The launch could cause problems with rival confectionery giant Cadbury, which is due to launch a new chocolate bar called Creme Egg Twisted after Easter (MW January […]
Mars UK is extending its Starburst sweets brand into fruit smoothies. It is understood that the new range is set to launch with a significant marketing spend, early next year. The new product is thought to be a 100% pure fruit smoothie that will target young adults and children, with similar flavours to the fruit […]
Mars lends its support to brand extensions
Mars UK is understood to be gearing up for a major assault on the chocolate market next year with the launch of a new Mars variant. It is thought that a new brand called Mars Fling is currently being tested in Australia and will be introduced early next year. The launch is a “two stick” […]
Veteran marketer Andrew Marsden is set to lead a review of the UKs advertising code of practice, the first in almost a decade. The decision comes a year after the Advertising Standards Authority remit was extended to include broadcast advertising.
Confectionery giant Mars is resurrecting its iconic “Work, Rest and Play” strapline ten years after it was scrapped. The updated version – “Work. Rest. Play Longer” – is understood to be part of a campaign to position Mars as a brand that aids exercise.
Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]
The Wrigley Company has consolidated its 200m advertising business into Omnicom after adding DDB Worldwide to its global roster following a non-roster pitch. BBDO, the companys long-standing agency, was not affected by the review.
Wrigley’s Airwaves, the chewing gum brand, has added powerboat racing to its growing portfolio of extreme sport sponsorships. Airwaves has signed a one-year deal to be the principal sponsor of the Claygate Offshore Powerboat team in the latest phase of its Airwaves Pro campaign. The deal will includes TV coverage on ITV4, a corporate hospitability […]
Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]
The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]
The Wrigley Company is gearing up to launch its counter-attack against Cadbury-owned chewing gum brand Trident with the launch of two fruit-flavoured gums under its Extra brand. The launch comes as Wrigley axes its revolutionary Extra Thin Ice breath strips after five years. It is understood the two limited edition Extra flavours, strawberry and watermelon, […]
The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies Bristol-based […]