Wrigley appoints first president from outside family

Marketing Week

The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]

Wrigley’s Airwaves set for liquorice gum launch

Marketing Week

Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]

Mars bar to sponsor Blind Date substitute

Marketing Week

Mars bar is to sponsor ITV1’s new prime-time Saturday night dating show, which replaces Cilla Black’s Blind Date. The Masterfoods brand is understood to have paid about £700,000 to sponsor the programme, called Love on a Saturday Night. Granada Enterprises and Alliance, part of Zenith Optimedia, are believed to have negotiated the package, which includes […]

Mars mission is no alien to rejection

Marketing Week

Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]

Mars marketer takes top Warner Bros post

Marketing Week

Warner Bros Consumer Products has appointed Mars marketer Alvaro Sanchez as its director of UK commercial marketing, with a remit to develop merchandising tie-ins with various Warner properties such as the Harry Potter movies. Sanchez replaces Alison Jordan, who has left to join Molton Brown as the cosmetics company’s first marketing director. He will report […]

Snickers to back street sports event

Marketing Week

Masterfoods’ chocolate bar Snickers is launching a two-day “street sports” World Championships and music festival to attract younger consumers. Snickers Game On will be held at The Dome (formerly the Millennium Dome) in London on June 21 and 22. The event has been put together by SponsorCom Sport (the event and sports marketing division of […]

Mars loses md in UK food and petcare rejig

Marketing Week

Mars is to merge its food and petcare businesses in the UK in a move that has sparked the departure of Bill Ronald, managing director of Mars Confectionery. Following a similar move in Europe last year, the company is to merge Mars Confectionery and Pedigree Masterfoods to trade under the name Masterfoods (Division of Mars […]

Mars signs Harry Potter deal with Warner

Marketing Week

Mars is to develop a range of confectionery based on JK Rowling’s Harry Potter books. It has signed a deal with Warner Bros Worldwide Consumer Products ahead of the spin-off film’s release this autumn. The contract covers rights to all confectionery which can be developed from characters in the books. Mars is developing the first […]