The FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising.
However, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
Partnership with Gay Star News aims to provide online resources for people in the LGBTI community who might be struggling.
Mars’ marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.
With the Super Bowl just over two weeks away, brands like Skittles, Snickers and Intel are gearing up for advertising’s most coveted spot.
Brand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.
Mars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.
Mars Food, the company behind Dolmio and Uncle Ben’s sauces, is putting advice on some of its products stating that they should only be consumed once a week due to high salt, sugar or fat content. But some fear it only offers a “short term fix” to a deep-rooted problem.
Sand, skyscrapers, sunshine – these are maybe some of the first associations people make with the Arabian Gulf. My adventure in this part of the world started over a year ago when I was promoted from my job as a marketing director for Mars UK to marketing vice-president for the Middle East, Turkey and Africa, […]
Cannes Lions 2015: Being a consumer-centric brand, using the audience to tell stories, and better serving customers by collaborating with the right partners is on next year’s agenda for marketers at these top brands.
Snickers is the latest brand to tap into the rise of social influencers with a new global digital campaign that sees popular video bloggers, including F2Freestyles and Ultimate Handyman, create branded “You’re Not You When You’re Hungry” ads.
Mars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.
Pedigree is looking to do its bit to tackle dog obesity with the launch of Tracks, a personalised app which creates tailored menus and monitors activity levels for dogs, in Mars UK’s first push into the mobile pet care category.
Wrigley’ European confections business unit director Tony Lorman says ‘sugar-free confectionery’ for brands such as Skittles and Starburst could be a future option as he admits Wrigley is looking to build on its ethical relationships with customers.
As the product merges with sister brand Orbit, Wrigley is looking to push the tooth-cleaning benefits of its Extra chewing gum through an ad campaign featuring Ashton Kutcher.