With the launch of two new products marking its first foray into the premium sector, Maltesers’ brand director explains why marketing must be involved with innovation from the outset.
Kerry Cavanaugh will be making the move from the US to the UK following Oliver’s promotion to a global brand purpose role at Mars.
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
Helen Warren-Piper will make the move into to sales in April, after more than 20 years in marketing.
Mars’s chief marketing and customer officer Andrew Clarke tells Marketing Week his plans for the consumer goods giant and how purpose-based marketing will help achieve his goals.
Maltesers was crowned Marketing Week’s ‘Brand of the Year’ for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business.
John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.
Congratulations to all the winners of Marketing Week’s Masters of Marketing awards.
Judges say the Mars-owned brand has achieved “the holy grail” of doing well by doing good – while P&G’s Marc Pritchard wins ‘Visionary Marketer of the Year’.
The shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.
The FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising.
However, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
Partnership with Gay Star News aims to provide online resources for people in the LGBTI community who might be struggling.
Mars’ marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.
With the Super Bowl just over two weeks away, brands like Skittles, Snickers and Intel are gearing up for advertising’s most coveted spot.