Mars promotes Michele Oliver to global brand purpose role
Molly FlemingHer promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
Mars
Mars hires Premier Foods’ top marketer as sales director
Russell ParsonsHelen Warren-Piper will make the move into to sales in April, after more than 20 years in marketing.
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Mars’s CMO on driving growth and the evolution of evidence-based marketing
Leonie RoderickMars’s chief marketing and customer officer Andrew Clarke tells Marketing Week his plans for the consumer goods giant and how purpose-based marketing will help achieve his goals.
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How Mars is expanding Maltesers’ diversity agenda to all its brands
Leonie RoderickMaltesers was crowned Marketing Week’s ‘Brand of the Year’ for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business.
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Ikea: Criticism of campaigns that champion diversity only pushes us on
Sarah VizardJohn Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.
Masters of Marketing Awards 2017: The specials winners
Marketing WeekCongratulations to all the winners of Marketing Week’s Masters of Marketing awards.
Maltesers named ‘Brand of the Year’ at Masters of Marketing
Leonie RoderickJudges say the Mars-owned brand has achieved “the holy grail” of doing well by doing good – while P&G’s Marc Pritchard wins ‘Visionary Marketer of the Year’.
Aldi, Channel 4 and Maltesers top Masters of Marketing shortlist
Marketing Week ReportersThe shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.
Unilever teams up with UN Women, Mars and Alibaba to wipe out gender stereotypes
Thomas HobbsThe FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising.
Women no longer need to channel Joan Collins to get ahead, says Mars boss
Rachel GeeHowever, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
Snickers takes ‘first steps’ on diversity journey with LGBTI focus
Leonie RoderickPartnership with Gay Star News aims to provide online resources for people in the LGBTI community who might be struggling.
Mars on why diversity needs to be ‘flipped on its head’
Leonie RoderickMars’ marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.
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Intel, Snickers and Skittles gear up for the Super Bowl
Leonie RoderickWith the Super Bowl just over two weeks away, brands like Skittles, Snickers and Intel are gearing up for advertising’s most coveted spot.
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Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand
Sarah VizardBrand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.
Mars ’embraces diversity’ with campaign aimed at overcoming disability taboos
Leonie RoderickMars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.