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Online abuse ad break takeover
1 Comment
News Uncategorized

Nationwide, Maltesers and McCain take a stand over online abuse

Sarah Vizard

The brands have teamed up with Channel 4 to broadcast a primetime ad break takeover that aims to highlight the hateful and sometimes violent social media posts aimed at real people cast in their ads, with the hope it will get more people to think about the impact such comments can have.

7 Sep 2018 12:01 am
Mars
3 Comments
News Uncategorized

Mars on why its top marketers are becoming ‘chief demand officers’

Sarah Vizard

The FMCG giant is pulling together its marketing and sales teams as it looks to improve marketing effectiveness and ensure it is driving both brand and category growth.

15 Aug 2018 7:00 am
mars
2 Comments
Analysis Uncategorized

How Mars’ marketing has ‘grown up’

Lucy Tesseras

As Mars introduces the fourth iteration of its marketing code, the brand is looking to bolster its commitment to responsible marketing and ensure marketers play by its rules.

27 Jul 2018 7:00 am
Mars
News Uncategorized

Mars CMO tasked with ‘driving growth’ in new role as president of confectionery business

Molly Fleming

Andrew Clarke has been with the business for 18 years in various leadership roles and has a track record for “driving ambitious change while delivering results”.

19 Jun 2018 1:56 pm
News Uncategorized

Maltesers on why marketing must be embedded from the start for innovation to succeed

Molly Fleming

With the launch of two new products marking its first foray into the premium sector, Maltesers’ brand director explains why marketing must be involved with innovation from the outset.

29 May 2018 4:46 pm
Mars
News Uncategorized

Mars’s US brand director succeeds Michele Oliver as top UK marketer

Molly Fleming

Kerry Cavanaugh will be making the move from the US to the UK following Oliver’s promotion to a global brand purpose role at Mars.

16 May 2018 9:45 am
Maltesers
News Uncategorized

Mars promotes Michele Oliver to global brand purpose role

Molly Fleming

Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.

23 Apr 2018 3:29 pm
Mars
News Uncategorized

Mars hires Premier Foods’ top marketer as sales director

Russell Parsons

Helen Warren-Piper will make the move into to sales in April, after more than 20 years in marketing.

25 Jan 2018 7:12 am
Mars
2 Comments
News Uncategorized

Mars’s CMO on driving growth and the evolution of evidence-based marketing

Leonie Roderick

Mars’s chief marketing and customer officer Andrew Clarke tells Marketing Week his plans for the consumer goods giant and how purpose-based marketing will help achieve his goals.

6 Dec 2017 2:20 pm
Mars
2 Comments
News Uncategorized

How Mars is expanding Maltesers’ diversity agenda to all its brands

Leonie Roderick

Maltesers was crowned Marketing Week’s ‘Brand of the Year’ for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business.

17 Nov 2017 7:30 am
Ikea Hooray! For the Wonderful Everyday
1 Comment
News Uncategorized

Ikea: Criticism of campaigns that champion diversity only pushes us on

Sarah Vizard

John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.

14 Nov 2017 5:20 pm
News Uncategorized

Masters of Marketing Awards 2017: The specials winners

Marketing Week

Congratulations to all the winners of Marketing Week’s Masters of Marketing awards.

4 Oct 2017 1:00 am
Channel 4 Maltesers diversity campaign
News Uncategorized

Maltesers named ‘Brand of the Year’ at Masters of Marketing

Leonie Roderick

Judges say the Mars-owned brand has achieved “the holy grail” of doing well by doing good – while P&G’s Marc Pritchard wins ‘Visionary Marketer of the Year’.

4 Oct 2017 12:01 am
News Uncategorized

Aldi, Channel 4 and Maltesers top Masters of Marketing shortlist

Marketing Week Reporters

The shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.

17 Jul 2017 1:55 pm
News Uncategorized

Unilever teams up with UN Women, Mars and Alibaba to wipe out gender stereotypes

Thomas Hobbs

The FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising.

20 Jun 2017 11:20 am
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