Bruce McColl, global chief marketing officer at Mars, explains how the company’s philosophy of ‘mutuality’ is reflected in its brands and how they are measured against both their financial and social performance.
We know Whiskas and Pedigree as two of biggest petcare brands in the world, but you might not know the names Dreamies and Misfits. If Mars Petcare’s new UK marketing director Tom Lindley has his way, then that will soon change as the business looks to reach more consumers through more of its bands.
Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership team and the appointment of a new chief customer officer.
Mars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.
Mars is uniting with HIV charity (RED) to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.
Mars has appointed president of its North America division Debra Sandler to the newly created chief health and wellbeing officer role, a move that comes as food advertisers ramp up efforts to counter criticisms they are marketing to consumers irresponsibly.
What keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
FMCG giant Mars is tasking start-up firms to help it measure the impact of mobile advertising on chocolate sales, one of a host of organisations seeking to hone their digital marketing as part of a Government-backed competition aimed at encouraging young entrepreneurs.
Whiskas has struck its biggest tie-up to date with animal charity WWF in an effort to highlight its commitment to providing all round pet-care for cats.
Cadbury and Mars are looking to generate demand around traditionally slow summer months with activity created to encourage consumers to purchase chocolate on different occasions.
Mars Petcare is making health and nutrition the top priority for its Pedigree, Whiskas, Cesar and Sheba brands in an attempt to focus more on the emotional connection people feel towards their pets.
Mars Chocolate UK’s vice-president of marketing, Michael Magee, talks us through the thinking behind bringing back an old Galaxy slogan.
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Mars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Mars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.