Women no longer need to channel Joan Collins to get ahead, says Mars boss
Rachel GeeHowever, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
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Snickers takes ‘first steps’ on diversity journey with LGBTI focus
Leonie RoderickPartnership with Gay Star News aims to provide online resources for people in the LGBTI community who might be struggling.
Mars on why diversity needs to be ‘flipped on its head’
Leonie RoderickMars’ marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.
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Intel, Snickers and Skittles gear up for the Super Bowl
Leonie RoderickWith the Super Bowl just over two weeks away, brands like Skittles, Snickers and Intel are gearing up for advertising’s most coveted spot.
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Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand
Sarah VizardBrand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.
Mars ’embraces diversity’ with campaign aimed at overcoming disability taboos
Leonie RoderickMars Chocolate UK is launching a series of adverts for its Maltesers brand that champion diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looks to break down the taboo surrounding disability.
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Why Mars’s cautionary food labelling can only ever be a ‘short-term fix’
Leonie RoderickMars Food, the company behind Dolmio and Uncle Ben’s sauces, is putting advice on some of its products stating that they should only be consumed once a week due to high salt, sugar or fat content. But some fear it only offers a “short term fix” to a deep-rooted problem.
Mars’ Thomas Delabriere: 5 tips when working abroad
Thomas DelabriereSand, skyscrapers, sunshine – these are maybe some of the first associations people make with the Arabian Gulf. My adventure in this part of the world started over a year ago when I was promoted from my job as a marketing director for Mars UK to marketing vice-president for the Middle East, Turkey and Africa, […]
Nestle, Mars and Airbnb to focus on trust, storytelling and collaboration for 2016
Mindi ChahalCannes Lions 2015: Being a consumer-centric brand, using the audience to tell stories, and better serving customers by collaborating with the right partners is on next year’s agenda for marketers at these top brands.
Snickers seeking global reach with new vlogger-led digital campaign
Alison MillingtonSnickers is the latest brand to tap into the rise of social influencers with a new global digital campaign that sees popular video bloggers, including F2Freestyles and Ultimate Handyman, create branded “You’re Not You When You’re Hungry” ads.
Mars’ UK marketing boss promoted to European head in shake-up
Alison MillingtonMars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.
Pedigree tackles canine obesity with doggy diet app
Alison MillingtonPedigree is looking to do its bit to tackle dog obesity with the launch of Tracks, a personalised app which creates tailored menus and monitors activity levels for dogs, in Mars UK’s first push into the mobile pet care category.
Wrigley won’t rule out sugar-free skittles as confectionery ad spend grows
Thomas HobbsWrigley’ European confections business unit director Tony Lorman says ‘sugar-free confectionery’ for brands such as Skittles and Starburst could be a future option as he admits Wrigley is looking to build on its ethical relationships with customers.
Wrigley bags Ashton Kutcher to push tooth health benefits of re-branded Extra
Alison MillingtonAs the product merges with sister brand Orbit, Wrigley is looking to push the tooth-cleaning benefits of its Extra chewing gum through an ad campaign featuring Ashton Kutcher.
Bruce McColl, global CMO, Mars: Purpose is a game-changer for brands
Aaron InglethorpeBruce McColl, global chief marketing officer at Mars, explains how the company’s philosophy of ‘mutuality’ is reflected in its brands and how they are measured against both their financial and social performance.