Mars strikes partnership with (RED) to make ‘real impact’ on HIV awareness
Seb JosephMars is uniting with HIV charity (RED) to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.
Mars
Mars appoints former marketer to new chief health officer role
Seb JosephMars has appointed president of its North America division Debra Sandler to the newly created chief health and wellbeing officer role, a move that comes as food advertisers ramp up efforts to counter criticisms they are marketing to consumers irresponsibly.
Michael Magee, VP of marketing, Mars, on developing talent
Samuel JoyWhat keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
Mars eyes mobile shift in Government-backed scheme
Ronan ShieldsFMCG giant Mars is tasking start-up firms to help it measure the impact of mobile advertising on chocolate sales, one of a host of organisations seeking to hone their digital marketing as part of a Government-backed competition aimed at encouraging young entrepreneurs.
Mars ties with WWF to bolster Whiskas’ health credentials
Seb JosephWhiskas has struck its biggest tie-up to date with animal charity WWF in an effort to highlight its commitment to providing all round pet-care for cats.
Cadbury and Mars push to boost chocolate sales in slow summer months
Seb JosephCadbury and Mars are looking to generate demand around traditionally slow summer months with activity created to encourage consumers to purchase chocolate on different occasions.
Mars makes nutrition top priority for pet brands
Seb JosephMars Petcare is making health and nutrition the top priority for its Pedigree, Whiskas, Cesar and Sheba brands in an attempt to focus more on the emotional connection people feel towards their pets.
Q&A: Michael Magee, Vice-president of marketing, Mars Chocolate UK
Josie AllchinMars Chocolate UK’s vice-president of marketing, Michael Magee, talks us through the thinking behind bringing back an old Galaxy slogan.
Q&A: Amanda Davies, HR director, Mars Chocolate UK
Josie AllchinMars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Mars readies lower calorie caramel variant
Seb JosephMars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Mars extends Galaxy brand into coffee
Seb JosephMars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.
Mars unveils global Twix campaign
Seb JosephMars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
Mars signs Eva Longoria for global ad push
Seb JosephMars has signed Desperate Housewives star Eva Longoria to front a global campaign that repositions its Sheba range as a brand that appeals to the emotional rather than the nutritional value.
Walkers marketer joins Mars Petcare UK
Seb JosephMars UK has appointed former Walkers marketing lead Miranda Sambles to oversee brand strategy for its products, such as Pedigree and Whiskas, with a brief to raise the profile of the company’s petcare products.
Innocent marketer heads to Mars
Seb JosephMars Chocolate UK has named Thomas Delabriere, the former Innocent marketer, as marketing director for its Bitesize brands.