Mars has launched a television campaign starring footballers Theo Walcott, Glen Johnson, Scott Parker and Robin Van Persie as part of a £4.5m marketing push to mark this summer’s European Championships.
Mars is set to launch a £4.3m multimedia marketing campaign to promote its official partnership with the England football team during UEFA Euro 2012.
Mars has escaped censure over the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers, the first ever ruling by the advertising watchdog on a Twitter campaign.
Mars has accelerated plans to grow its chocolate brands by creating a raft of marketing roles to develop innovation strategies for its chocolate brands such as Twix and Snickers in the UK over the next five years.
Mars has outlined a music-based experiential marketing strategy to revitalise its ice cream brands in a bid to re-connect with consumers, after a period of reduced marketing activity.
Mars is facing censure for the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers after the advertising watchdog confirmed it had launched a benchmark setting investigation that could see a Twitter campaign banned for the first time.
Mars, which owns the Galaxy, Maltesers and M&Ms’ brands, has published its marketing code for the first time in an effort to raise awareness of its “principle-based” business to a broader audience.
Maltesers is to become Mars’ first Fairtrade brand, as part of the confectionery company’s long-term commitment to support the sustainable production of cocoa.
Following the opening of the M&M’s destination store in London’s Leicester Square, , marketing director for all of Mars Bitesize brands, talks about the brand’s plans to emulate its US strategy with a character-based push in the UK. Marketing Week (MW) What role does the M&M’s London store play in the brand’s UK strategy? Alex […]
Sky has signed its first ever “digital product placement deal”, with pet food manufacturer Pedigree.
Jenny Ashmore, global marketing capability officer at Mars is responsible for Mars food, chocolate and petcare brands including Dolmio, Whiskas and Snickers, as well as subsidiary business Wrigley, which owns the Skittles and Juicy Fruit brands. Here, she talks about the local and global strategy for the Mars business and her passion for media as […]
The Wrigley Company has appointed US Coca Cola marketer Daniela Campari as UK marketing director to “re-invigorate and expand” its brands.
Mars has put former Kraft marketer Michael Magee in charge of a £56m ad push that it hopes will increase its share of the UK confectionery market.
Mars is launching a new powdered milkshake to compete with Nestlé’s category leading-brand Nesquik.
The Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.