Mars ramps up CSR

Rosie Baker

Mars, which owns the Galaxy, Maltesers and M&Ms’ brands, has published its marketing code for the first time in an effort to raise awareness of its “principle-based” business to a broader audience.


Q&A with Mars Bitesize marketing director Alex Brittain

Rosie Baker

Following the opening of the M&M’s destination store in London’s Leicester Square, , marketing director for all of Mars Bitesize brands, talks about the brand’s plans to emulate its US strategy with a character-based push in the UK. Marketing Week (MW) What role does the M&M’s London store play in the brand’s UK strategy? Alex […]