Mars readies lower calorie caramel variant
Seb JosephMars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
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Mars extends Galaxy brand into coffee
Seb JosephMars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.
Mars unveils global Twix campaign
Seb JosephMars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
Mars signs Eva Longoria for global ad push
Seb JosephMars has signed Desperate Housewives star Eva Longoria to front a global campaign that repositions its Sheba range as a brand that appeals to the emotional rather than the nutritional value.
Walkers marketer joins Mars Petcare UK
Seb JosephMars UK has appointed former Walkers marketing lead Miranda Sambles to oversee brand strategy for its products, such as Pedigree and Whiskas, with a brief to raise the profile of the company’s petcare products.
Innocent marketer heads to Mars
Seb JosephMars Chocolate UK has named Thomas Delabriere, the former Innocent marketer, as marketing director for its Bitesize brands.
Mars launches first TV ad for Euro 2012 campaign
Seb JosephMars has launched a television campaign starring footballers Theo Walcott, Glen Johnson, Scott Parker and Robin Van Persie as part of a £4.5m marketing push to mark this summer’s European Championships.
Mars in £4.3m spend for Euro 2012 activity
Lara O'ReillyMars is set to launch a £4.3m multimedia marketing campaign to promote its official partnership with the England football team during UEFA Euro 2012.
Snickers’ Twitter ad avoids censure
Russell ParsonsMars has escaped censure over the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers, the first ever ruling by the advertising watchdog on a Twitter campaign.
Mars backs innovation to grow brands
Seb JosephMars has accelerated plans to grow its chocolate brands by creating a raft of marketing roles to develop innovation strategies for its chocolate brands such as Twix and Snickers in the UK over the next five years.
Mars outlines plans to revive ice cream brands
Seb JosephMars has outlined a music-based experiential marketing strategy to revitalise its ice cream brands in a bid to re-connect with consumers, after a period of reduced marketing activity.
Mars faces censure over Twitter Snickers spoof
Russell ParsonsMars is facing censure for the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers after the advertising watchdog confirmed it had launched a benchmark setting investigation that could see a Twitter campaign banned for the first time.
Mars ramps up CSR
Rosie BakerMars, which owns the Galaxy, Maltesers and M&Ms’ brands, has published its marketing code for the first time in an effort to raise awareness of its “principle-based” business to a broader audience.
Maltesers becomes Mars’ first Fairtrade brand
Lara O'ReillyMaltesers is to become Mars’ first Fairtrade brand, as part of the confectionery company’s long-term commitment to support the sustainable production of cocoa.
Q&A with Mars Bitesize marketing director Alex Brittain
Rosie BakerFollowing the opening of the M&M’s destination store in London’s Leicester Square, , marketing director for all of Mars Bitesize brands, talks about the brand’s plans to emulate its US strategy with a character-based push in the UK. Marketing Week (MW) What role does the M&M’s London store play in the brand’s UK strategy? Alex […]