Mars restructures chocolate business to boost UK
Rosie BakerMars’ UK confectionery business is to become independent from its European business in a bid to boost its performance against rivals in the UK.
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McVitie’s and Mars take lead in public health drive
Russell ParsonsMars and McVitie’s are taking a leading position on public health issues by reformulating their products, according to some food industry observers.
Mars cuts sat-fats by 15%
Rosie BakerMars is reducing the saturated fat content of its chocolate bars as part of its ongoing strategy to improve the nutrition credentials of its products.
Mars ad to feature John Barnes singing World in Motion
Joe FernandezMars is set to unveil an England football club themed advertising campaign featuring John Barnes re-enacting his rap from the original World in Motion song released 20 years ago in 1990
Scottish FA adds Mars as sponsor
Russell ParsonsMars has signed a four-year sponsorship deal with the Scottish Football Association (SFA).
Mars unveils new England football themed ad
Joe FernandezMars is unveiling a new television advert, championing its sponsorship of the England team ahead of the World Cup. The ad is the first stage in Mars’s “Work Rest Play for England” marketing push.
Snickers and Mirror crack ‘More Nuts’ collaboration
Marketing WeekSnickers has struck an exclusive media partnership with the Daily Mirror to set four Snickers fans four physical challenges under the “More Nuts” banner.
Mars Bitesize to support Ant and Dec
Branwell JohnsonMars Bitesize brands, including names such as Maltesers, Galaxy and Minstrels, are signed up to sponsor for Ant & Dec’s new ITV1 show Push The Button and the new series of award-winning Harry Hill’s TV Burp.
Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Pedigree steps up advertising as direct rival enters market
Marketing WeekPet food brands are gearing up for a New Year push as Pedigree ramps up its marketing and Farmers Choice Pet Foods enters the market with a new range of premium products.
Mars appoints former Nestle and Innocent marketer
Marketing WeekMars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.
FA inks Mars deal
Russell ParsonsThe Football Association (FA) has unveiled details of its sponsorship deal with Mars.
Mars reviews UK media planning
Marketing WeekMars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.
Maltesers brings the ‘Daily Giggle’ to Heart networks
Marketing WeekGlobal Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]
Mars to sponsor Xfm
Marketing WeekMars brand Planets is to sponsor the drive time show on Global Radios Xfm network as the confectionary giant looks to build brand awareness.