Maltesers becomes Mars’ first Fairtrade brand
Lara O'ReillyMaltesers is to become Mars’ first Fairtrade brand, as part of the confectionery company’s long-term commitment to support the sustainable production of cocoa.
Mars
Q&A with Mars Bitesize marketing director Alex Brittain
Rosie BakerFollowing the opening of the M&M’s destination store in London’s Leicester Square, , marketing director for all of Mars Bitesize brands, talks about the brand’s plans to emulate its US strategy with a character-based push in the UK. Marketing Week (MW) What role does the M&M’s London store play in the brand’s UK strategy? Alex […]
Sky and Pedigree strike “digital product placement” deal
Lara O'ReillySky has signed its first ever “digital product placement deal”, with pet food manufacturer Pedigree.
Q+A with Jenny Ashmore, global marketing capability officer at Mars
Rosie BakerJenny Ashmore, global marketing capability officer at Mars is responsible for Mars food, chocolate and petcare brands including Dolmio, Whiskas and Snickers, as well as subsidiary business Wrigley, which owns the Skittles and Juicy Fruit brands. Here, she talks about the local and global strategy for the Mars business and her passion for media as […]
Wrigley appoints Coke marketer to invigorate brands
Rosie BakerThe Wrigley Company has appointed US Coca Cola marketer Daniela Campari as UK marketing director to “re-invigorate and expand” its brands.
Mars appoints marketing chief for UK push
Rosie BakerMars has put former Kraft marketer Michael Magee in charge of a £56m ad push that it hopes will increase its share of the UK confectionery market.
Mars shakes up powdered drink category
Lara O'ReillyMars is launching a new powdered milkshake to compete with Nestlé’s category leading-brand Nesquik.
Unilever, Birds Eye and Mars sign up for Change4life Swapathon
Russell ParsonsThe Department of Health has confirmed details of the £250m Change4Life “Great Swapathon” that will see companies including Unilever, Birds Eye and Mars take part in an initiative to encourage people to swap to a healthier lifestyle.
Mars restructures chocolate business to boost UK
Rosie BakerMars’ UK confectionery business is to become independent from its European business in a bid to boost its performance against rivals in the UK.
McVitie’s and Mars take lead in public health drive
Russell ParsonsMars and McVitie’s are taking a leading position on public health issues by reformulating their products, according to some food industry observers.
Mars cuts sat-fats by 15%
Rosie BakerMars is reducing the saturated fat content of its chocolate bars as part of its ongoing strategy to improve the nutrition credentials of its products.
Mars ad to feature John Barnes singing World in Motion
Joe FernandezMars is set to unveil an England football club themed advertising campaign featuring John Barnes re-enacting his rap from the original World in Motion song released 20 years ago in 1990
Scottish FA adds Mars as sponsor
Russell ParsonsMars has signed a four-year sponsorship deal with the Scottish Football Association (SFA).
Mars unveils new England football themed ad
Joe FernandezMars is unveiling a new television advert, championing its sponsorship of the England team ahead of the World Cup. The ad is the first stage in Mars’s “Work Rest Play for England” marketing push.
Snickers and Mirror crack ‘More Nuts’ collaboration
Marketing WeekSnickers has struck an exclusive media partnership with the Daily Mirror to set four Snickers fans four physical challenges under the “More Nuts” banner.