Maltesers sponsors ITV1’s Loose Women

Marketing Week

Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red button interactivity and the show’s website. The idents, created by Abbott Mead Vickers.BBDO, will “compliment and spark off the tone and content of the show” by […]

Wrigley’s Airwaves sponsors powerboat racing team

Marketing Week

Wrigley’s Airwaves, the chewing gum brand, has added powerboat racing to its growing portfolio of extreme sport sponsorships. Airwaves has signed a one-year deal to be the principal sponsor of the Claygate Offshore Powerboat team in the latest phase of its Airwaves Pro campaign. The deal will includes TV coverage on ITV4, a corporate hospitability […]

Mars forced into u-turn over animal products

Marketing Week

Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]

Wrigley to attack rival Trident with UK launch

Marketing Week

The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]

Wrigley bites back at Trident with fruit-flavoured gums

Marketing Week

The Wrigley Company is gearing up to launch its counter-attack against Cadbury-owned chewing gum brand Trident with the launch of two fruit-flavoured gums under its Extra brand. The launch comes as Wrigley axes its revolutionary Extra Thin Ice breath strips after five years. It is understood the two limited edition Extra flavours, strawberry and watermelon, […]

Wrigley calls pitch for part of £200m brief

Marketing Week

The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies ­ Bristol-based […]

What kind of planet is Mars on?

Marketing Week

Here we go again. Politicians trying to make some cheap capital out of the obesity crisis at the expense of advertisers. Industry trade bodies self-righteously laying down a withering counter-fire of rebuttal. And one of their number sneakily breaking ranks by attempting to get the best of both worlds. The politicians in question are a […]

Mars plans raft of healthy snacks to combat ad bans

Marketing Week

Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]

Wrigley to revamp Orbit brand

Marketing Week

The Wrigley Company is relaunching its Orbit chewing gum range and introducing three new products. The move comes just weeks after Cadbury announced it is to launch its Trident brand in the UK next year. Wrigley is axing the existing Orbit range and replacing it with Orbit Complete, which will be positioned as an oral […]

Wrigley appoints first president from outside family

Marketing Week

The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]

Wrigley turns to eBay to drive interest in chocolate Altoids

Marketing Week

Wrigley is using auction site eBay to kick-start interest in a chocolate-dipped variant of Altoids Curiously Strong Mints. The product is due to be launched later this year. The confectionery and chewing giant is auctioning one of each of the three flavours in the range – peppermint, cinnamon and ginger – with proceeds going to […]

Wrigley’s Airwaves set for liquorice gum launch

Marketing Week

Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]