Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Mars
Pedigree steps up advertising as direct rival enters market
Marketing WeekPet food brands are gearing up for a New Year push as Pedigree ramps up its marketing and Farmers Choice Pet Foods enters the market with a new range of premium products.
Mars appoints former Nestle and Innocent marketer
Marketing WeekMars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.
FA inks Mars deal
Russell ParsonsThe Football Association (FA) has unveiled details of its sponsorship deal with Mars.
Mars reviews UK media planning
Marketing WeekMars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.
Maltesers brings the ‘Daily Giggle’ to Heart networks
Marketing WeekGlobal Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]
Mars to sponsor Xfm
Marketing WeekMars brand Planets is to sponsor the drive time show on Global Radios Xfm network as the confectionary giant looks to build brand awareness.
Wrigleys launches Extra time football campaign
Marketing WeekWrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
Mars is set to launch the Maltesers Bunny
Marketing WeekMars is launching a limited edition “rabbit-shaped Malteser” for Easter. It is understood to be the first time it has extended beyond the brand’s core bite-sized range. The Maltesers Bunny, which sources say is about three inches high, will be filled with honeycombe pieces and cream. It will be a single-serve treat, positioned against the […]
Wrigley’s let customers design packaging
Rachel DonachieWrigley’s has launched its first custom-packaging offer where customers can personalise its Extra sugar free chewing-gum packs.
Pedigree launches £7m brand revamp
Mary-Louise ClewsMars is launching a major £7m relaunch of its Pedigree dog food today aimed at increasing “consumer trust” in the brand.
Wrigley cuts gum to get ‘back to basics’
Marketing WeekThe Wrigley Company is understood to be scaling back the number of variants in its chewing gum range in a bid to “get back to basics”. The move comes as rival brand Cadbury-owned Trident also looks to consolidate its portfolio of products. It is thought that Wrigley is planning to drop a number of fruit […]
Mars shelves 2008 Fling launch after stock fears
Marketing WeekMars has pulled its only major new product development for 2008, Mars Fling, over concerns that it could not produce enough stock for the launch. The launch of Mars Fling, which has already been test marketed in Australia, was originally planned for the first quarter of this year (MW November 29) but was put back […]
Mars launches first MySpace radio show
Marketing WeekMars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12. MySpace Mars Planets Radio will also invite a MySpace user to co-present the show with Zane and each week listeners will vote on whether they should stay […]
Mars deal is start of consolidation season
Marketing WeekOne way of looking at the Mars/Wrigley deal is that it is a back-handed compliment to Cadbury’s strategy under the leadership of Todd Stitzer. Cadbury has had the wit to play to its strength and minimise its weakness. Its weakness is its struggling soft drinks business which it had hoped to sell, but which it […]