‘So much more than a TV ad’: NatWest’s CMO on refreshing the brand
Michaela JeffersonNatWest Group CMO Margaret Jobling reveals the key insights behind the launch of the bank’s new brand platform ‘Tomorrow Begins Today’.
NatWest Group
NatWest talks up ‘relationship bank’ status as Covid tests strategy
Manny PhamA year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
NatWest CMO: Speak the language of business or you’re in trouble
Russell ParsonsBrands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.
Why brands should reset their strategies to meet future challenges
Marketing Week PartnerNatWest CMO Margaret Jobling told the Festival of Marketing that brands should always make time to review their marketing activity and refresh their approach, especially with consumer attitudes changing so quickly today.
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling
Sarah VizardJobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart.
RBS confirms plans to scrap CMO role
Charlotte RogersAs longstanding CMO David Wheldon prepares to retire in March, RBS has chosen to split the role by appointing a group director communications and corporate affairs to help manage the forthcoming rebrand to NatWest.
‘Let’s leave the past behind us’: Why RBS is rebranding to NatWest
Sarah VizardSpeaking exclusively to Marketing Week, RBS’s CMO David Wheldon explains why the time is right for RBS Group to rebrand as NatWest Group, and how it will look to the future while not forgetting the past.
RBS CMO David Wheldon on retirement and what he has learned in 35 years in marketing
Sarah VizardWheldon speaks exclusively to Marketing Week about his career in marketing, what he loves about the industry and what comes next.
RBS to rebrand as NatWest Group as CMO David Wheldon retires
Sarah VizardNatWest Group aims to be a purpose-led bank focused on enterprise, learning and climate as it looks to put the past behind it and focus on the future.
Inside the launch of RBS’s mobile banking brand Bó
Sarah VizardRBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience.
3 questions I wish I’d asked as a junior marketer: RBS’s Maeve McMahon
Erin LyonsMaeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times.
‘It’s much easier when you win’: How NatWest rode the rollercoaster of England’s Cricket World Cup triumph
Sarah VizardNatWest picked the right time to be the main sponsor of England cricket after both the men’s and women’s teams won the World Cup, with sport sponsorship playing a key role in turning around perceptions of the brand.
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Are marketing degrees up to scratch?
Charlotte RogersIn the first of our two-part feature looking at marketing degrees, marketers suggest they still need convincing that universities are equipping graduates for the working world.
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‘Brands should stop seeing age as a defining feature of the over-50s’
Sarah VizardNew research shows the over-50s feel misrepresented and ignored by advertising because brands are using their age, rather than their attitude and lifestyles, to target products and services.