The Royal Bank of Scotland is ditching the RBS name from its branding in Scottish branches in an attempt to “reconnect with its heritage” in its home country and distance itself from its recent troubled past.
Royal Bank of Scotland has given the clearest sign yet of what the branding strategy for the Williams & Glyn bank band will be by revealing its logo.
Royal Bank of Scotland is to pull advertising for offers such as zero balance transfers to entice credit card customers to switch straight away following the decision to offer existing customers the same incentives as prospective customers.
Royal Bank of Scotland (RBS) has set itself the target of being the “most trusted” bank in the UK by 2020, one of several measures the state-owned banking group has outlined today (27 February) aimed at “serving customers better”.
RBS head of channel marketing and Data Strategy Awards judge Philip Sheehy discusses the importance of bringing in external data sources to complement a company’s own customer research.
The Royal Bank of Scotland has apologised and promised to compensate anyone left ‘out of pocket’ after a computer glitch meant customers were unable to make purchases on one of the busiest shopping days of the year.
It’s difficult to find anything nice to say about any of the British banking brands, so let’s not bother. Instead, let’s examine two rogues from a gallery of options, both of whom are currently sharing the limelight. In the red corner I give you The Co-operative Bank and in the blue, The Royal Bank of Scotland.
Royal Bank of Scotland and Natwest are trying to nab customers from rivals by tempting them with a scheme that gives them cashback or rewards when shopping with their debit cards at participating retailers.
Royal Bank of Scotland is to axe 1,400 marketing, communication and data analytics jobs over the next two years as part of a restructure of its retail operations in the UK.
The mind-boggling amount lost by some of the banking groups post and pre-financial crisis is mirrored by the sheer volume of job losses that have stemmed from it.
The Royal Bank of Scotland (RBS) has signed a five-year sponsorship deal with English Rugby chiefs as the part-nationalised bank steps up its commercial activity in the run to the 2015 Rugby World Cup.
Royal Bank of Scotland communications head, Andrew Wilson is to leave the banking group to join WPP, prompting a reshuffle of its senior marketing and PR reporting lines.
Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not Tony Cortizas, vice-president of marketing, premium portfolio and the Americas Meliá Hotels International, on the branding and […]
What are we to make of the current debate on bonuses? I ask because in my interactions with marketers over the past week I have been surprised at how the topic has split our profession right down the middle. As many marketers appear comfortable with Stephen Hester receiving a bonus of almost £1m from The […]
RBS Insurance, owner of the Churchill and Direct Line brands, has appointed former British Gas commercial chief Rick Vlemmiks to the role of chief marketing officer.