NatWest Group

Why the Co-op could fall while RBS struts on

Mark Ritson

It’s difficult to find anything nice to say about any of the British banking brands, so let’s not bother. Instead, let’s examine two rogues from a gallery of options, both of whom are currently sharing the limelight. In the red corner I give you The Co-operative Bank and in the blue, The Royal Bank of Scotland.

Coutts: dropping the RBS branding

Josie Allchin

Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not Tony Cortizas, vice-president of marketing, premium portfolio and the Americas Meliá Hotels International, on the branding and […]


Why bonus culture is bad for RBS brand

Mark Ritson

What are we to make of the current debate on bonuses? I ask because in my interactions with marketers over the past week I have been surprised at how the topic has split our profession right down the middle. As many marketers appear comfortable with Stephen Hester receiving a bonus of almost £1m from The […]