Royal Bank of Scotland and Natwest are trying to nab customers from rivals by tempting them with a scheme that gives them cashback or rewards when shopping with their debit cards at participating retailers.
Royal Bank of Scotland is to axe 1,400 marketing, communication and data analytics jobs over the next two years as part of a restructure of its retail operations in the UK.
The mind-boggling amount lost by some of the banking groups post and pre-financial crisis is mirrored by the sheer volume of job losses that have stemmed from it.
The Royal Bank of Scotland (RBS) has signed a five-year sponsorship deal with English Rugby chiefs as the part-nationalised bank steps up its commercial activity in the run to the 2015 Rugby World Cup.
Royal Bank of Scotland communications head, Andrew Wilson is to leave the banking group to join WPP, prompting a reshuffle of its senior marketing and PR reporting lines.
Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not Tony Cortizas, vice-president of marketing, premium portfolio and the Americas Meliá Hotels International, on the branding and […]
What are we to make of the current debate on bonuses? I ask because in my interactions with marketers over the past week I have been surprised at how the topic has split our profession right down the middle. As many marketers appear comfortable with Stephen Hester receiving a bonus of almost £1m from The […]
RBS Insurance, owner of the Churchill and Direct Line brands, has appointed former British Gas commercial chief Rick Vlemmiks to the role of chief marketing officer.
The new name and logo has been expected since the business’s owner, state owned Royal Bank of Scotland, was told it must sell, float or part float its car and home insurance operation by the end of 2012 under European Union rules on accepting government aid.
Royal Bank of Scotland Group has promised to expand and enhance the bespoke personal booklets sent to customers that detail how they use their products.
Royal Bank of Scotland is set to ramp up its digital marketing and multi-platform efforts following the appointment of digital veteran Chris Popple to lead online strategy.
State-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.
RBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.
RBS Insurance has appointed Guava to manage search, social media and mobile activity across its portfolio of brands.
Former British Army marketing chief Mark Bainbridge has left his recruitment marketing role at the Royal Bank of Scotland.