The new name and logo has been expected since the business’s owner, state owned Royal Bank of Scotland, was told it must sell, float or part float its car and home insurance operation by the end of 2012 under European Union rules on accepting government aid.
Royal Bank of Scotland Group has promised to expand and enhance the bespoke personal booklets sent to customers that detail how they use their products.
Royal Bank of Scotland is set to ramp up its digital marketing and multi-platform efforts following the appointment of digital veteran Chris Popple to lead online strategy.
State-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.
RBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.
RBS Insurance has appointed Guava to manage search, social media and mobile activity across its portfolio of brands.
Former British Army marketing chief Mark Bainbridge has left his recruitment marketing role at the Royal Bank of Scotland.
NatWest and RBS customers are being promised that they are banking with the most helpful banks in the country as they launch a 14-point customer charter guaranteeing the minimum levels of service they can expect.
Royal Bank of Scotland has reported operating profits of £713m in the first three months of 2010, up from a £1.35bn loss for the same quarter last year.
A group of activist Liverpool fans is readying a campaign that calls for a boycott of The Royal Bank of Scotland if the government-owned bank agrees to refinance the club.
Royal Bank of Scotland’s losses shrunk to £3.6bn in 2009 as the part-nationalised bank continues to suffer from bad debts.
The Royal Bank of Scotland swung to a loss in the third quarter as it continued to be hit by bad debts but reported an increase in underlying profit.
Lloyds Banking Group and Royal Bank of Scotland have confirmed the sale of some of their brands and branches to reduce their reliance on taxpayer support.
A Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share
Royal Bank of Scotland, the bank 70% owned by taxpayers, has announced pre-tax profits of £15m for the first half of this year.