NatWest Group

RBS restructures top marketing roles in brand-led strategy return

Marketing Week

RBS Insurance has restructured its senior marketing team, reverting to a brand-led structure just two years after axing it in favour of group roles. The changes will see Mike Tildesley, currently acquisitions and retention marketing director, take over as marketing director of Direct Line and Green Flag, while Lisa Mackay-Smith, director of brand and proposition, […]

Government to own majority of RBS

Marketing Week

Royal Bank of Scotland has confirmed that the Government is now the bank’s biggest shareholder, after a £20bn bail-out by the Government. The bank will own almost 57.9% of the Edinburgh-based bank which, until the credit crunch struck last year, was the UK’s second biggest. The injection of capital follows a failed attempt to raise […]

RBS moots sale of insurance arm

Marketing Week

Royal Bank of Scotland (RBS) is understood to be considering selling its insurance business, which includes the Direct Line and Churchill brands, in a bid to raise money. It is expected to outline strategic options for the division tomorrow (April 22) at its annual meeting. RBS, Britain’s second biggest bank, is also expected to reveal […]