Pernod Ricard launches personalisation tool to drive gifting sales
Seb JosephPernod Ricard is letting shoppers personalise bottles of its top whisky brands in a bid to increase sales around gifting occasions such as birthdays and anniversaries.
Pernod Ricard
Pernod Ricard CMO: ‘Brands at risk of Wikileaks moment’
Seb JosephWorld Federation of Advertisers (WFA) president and Pernod Ricard CMO Martin Riley has challenged marketers to redefine “brand conversations” with fans and gain a social conscience or risk being toppled by a “Wikileaks” moment of their own making.
Pernod Ricard serves up digital overhaul for Malibu brand
Seb JosephPernod Ricard is to introduce real-time media buying for its Malibu brand, one of several digital marketing initiatives being readied to enhance the drink’s profile among younger consumers.
Pernod Ricard’s switch to targeted digital marketing spurs Europe sales
Seb JosephPernod Ricard’s decision to rein in its ad spend over the last six months to focus on cheaper but what it claims are more effective digital promotions seems to be paying off in Europe with higher sales but less so elsewhere.
Pernod Ricard CMO: ‘Digital can get us back to real marketing’
Seb JosephPernod Ricard’s CMO Martin Riley has detailed its bid to get “back to real marketing” through digital innovation as it looks to turbo charge its investments in data, branded content, ecommerce and internal expertise.
Pernod Ricard moves into connected devices, wearable tech
Seb JosephPernod Ricard is readying a flurry of investments into the online arena from wearable tech to at-home drinking appliances, part of a plan to invest 20 per cent of its global marketing budget in digital.
Pernod Ricard drops Vodka from Absolut logo to maximise brand
Seb JosephPernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache.
Pernod Ricard digital advertising pours into travel retail
Seb JosephPernod Ricard is ramping up the digital media outlay for its travel retail business in an attempt to be less reliant on in-store promotions to expand what is its third largest market.
Pernod Ricard launches ecommerce hub to fuel UK sales
Seb JosephPernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev.
Absolut to take ‘interactive’ approach to global marketing
Seb JosephAbsolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Pernod Ricard preps marketing blitz to ‘seize all opportunities’
Seb JosephPernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Pernod Ricard takes pregnancy logo scheme global
Seb JosephPernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
Pernod Ricard to step up global efforts to target female drinkers
Seb JosephPernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
Absolut London campaign avoids censure
Russell ParsonsAn Absolut vodka campaign featuring cartoon characters created by Gorillaz co-founder Jamie Hewlett has avoided censure following a complaint by Alcohol Concern that it was designed to appeal to under-18s.
Malibu launches Radio Maliboom campaign
Gina LovettPernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.