Absolut to take ‘interactive’ approach to global marketing
Seb JosephAbsolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Absolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Pernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
Pernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
An Absolut vodka campaign featuring cartoon characters created by Gorillaz co-founder Jamie Hewlett has avoided censure following a complaint by Alcohol Concern that it was designed to appeal to under-18s.
Pernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.
Pernod Ricard is to launch a UK-specific campaign for its rum brand, Malibu.