Uber marketing boss Meg Donovan believes that making big, bold bets requires close collaboration between marketing and product, and a willingness to sacrifice perfection in pursuit of relevance.
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
By entering this year’s awards, your work will be seen and judged by top marketers from some of the biggest global brands in the UK’s biggest celebration of marketing excellence.
The ride-sharing company is shifting its focus from customer acquisition to brand reputation as it looks to build its brand story following a turbulent 2017.
The last decade has been a turbulent time for Royal Bank of Scotland as it looks to regain and retain customer trust while navigating a new business environment that has seen consumer expectations raised by brands such as Uber and SkyScanner.
A willingness to embrace technology and innovate has seen three brands from the modern era enter the global BrandZ ranking for the first time.
Uber’s chief product officer Jeff Holden says the electric aircrafts will turn car ownership into a rarity.
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
After a political backlash, sexual harassment charges and questions over the future of CEO Travis Kalanick, Uber is turning to TV to improve its reputation.
Uber says it is looking to get across a clearer “brand voice” in its advertising campaigns this year.
Budweiser’s “biggest ever” UK responsible drinking campaign sees the beer brand partner with Uber to offer free rides throughout December.
While the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.
Uber says its charitable initiative Uber Giving aims to tell the brand story and therefore provide a return to the company.
Uber is launching its food ordering service UberEATS in London today (16 June), allowing consumers to order dishes from more than 150 restaurants on their smartphone and have them delivered to their door.
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the aiport or heading to the shops with its first big above-the-line campaign.