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Uber

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News Uncategorized

Uber’s brand health takes hit following leak of damning company files

Michaela Jefferson

Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.

18 Jul 2022 4:38 pm
Uber Right to Move
Analysis Uncategorized

‘Words are cheap’: How Uber encouraged people to reassess the brand

Charlotte Rogers

Uber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.

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17 Dec 2020 7:00 am
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News Uncategorized

‘Betting on ideas’: Why Uber prioritises relevance over perfection

Charlotte Rogers

Uber marketing boss Meg Donovan believes that making big, bold bets requires close collaboration between marketing and product, and a willingness to sacrifice perfection in pursuit of relevance.

15 Oct 2020 4:42 pm
Starburst
Analysis Uncategorized

The rise of effectiveness and the dawn of Uber: Marketing moments of the decade, part II

Sarah Vizard

In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.

18 Dec 2019 9:49 am
Marketing Week Masters Awards
News Uncategorized

Marketers from easyJet, KFC and Uber unveiled as Marketing Week Masters judges

Marketing Week Reporters

By entering this year’s awards, your work will be seen and judged by top marketers from some of the biggest global brands in the UK’s biggest celebration of marketing excellence.

12 Mar 2019 10:35 am
News Uncategorized

Uber on its ambition to move from a ‘viral app to a viral brand’

Erin Lyons

The ride-sharing company is shifting its focus from customer acquisition to brand reputation as it looks to build its brand story following a turbulent 2017.

30 Nov 2018 1:30 pm
News Uncategorized

RBS takes inspiration from Amazon and Uber as it puts focus on customer experience

Erin Lyons

The last decade has been a turbulent time for Royal Bank of Scotland as it looks to regain and retain customer trust while navigating a new business environment that has seen consumer expectations raised by brands such as Uber and SkyScanner.

3 Oct 2018 3:11 pm
News Uncategorized

Adidas, Instagram and Uber enter the BrandZ top 100 for the first time

Ellen Hammett

A willingness to embrace technology and innovate has seen three brands from the modern era enter the global BrandZ ranking for the first time.

29 May 2018 12:01 am
News Uncategorized

Welcome to the future: Uber pledges to bring flying taxis to LA by 2020

Thomas Hobbs

Uber’s chief product officer Jeff Holden says the electric aircrafts will turn car ownership into a rarity.

8 Nov 2017 11:25 am
uber
1 Comment
News Uncategorized

Uber brand takes another hit as it loses London licence

Sarah Vizard

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

22 Sep 2017 12:34 pm
3 Comments
News Uncategorized

Uber looks to rebuild brand perception with first UK TV ad

Rachel Gee

After a political backlash, sexual harassment charges and questions over the future of CEO Travis Kalanick, Uber is turning to TV to improve its reputation.

12 Jun 2017 5:30 pm
News Uncategorized

Uber admits it has ‘never really had a brand voice’

Leonie Roderick

Uber says it is looking to get across a clearer “brand voice” in its advertising campaigns this year.

4 May 2017 10:52 am
Budweiser
News Uncategorized

Budweiser looks to more Uber tie-ups after responsible drinking campaign

Leonie Roderick

Budweiser’s “biggest ever” UK responsible drinking campaign sees the beer brand partner with Uber to offer free rides throughout December.

7 Dec 2016 2:26 pm
News Uncategorized

Why we won’t be seeing Uber delivering Tesco orders any time soon

Thomas Hobbs

While the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.

13 Oct 2016 3:00 pm
News Uncategorized

‘Uber Giving is less about being nice, more about being honest about who we are’

Rachel Gee

Uber says its charitable initiative Uber Giving aims to tell the brand story and therefore provide a return to the company.

6 Oct 2016 2:45 pm
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