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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Goldsmiths looks to stand out in ‘beige’ jewellery market
Sarah VizardGoldsmiths is aiming to make its brand more distinctive in a “beige” jewellery market with the launch of a new strapline and marketing push that aims to give the brand a more “aspirational and luxury” feel.
House of Fraser introduces beacon technology to mannequins
Sarah VizardHouse of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology.
General Mills relaunches Häagen-Dazs to reignite UK loyalty
Seb JosephGeneral Mills is relaunching key brand Häagen-Dazs in the UK with a campaign focusing on the quality of its ingredients as it looks to tempt lapsed consumers.
‘Short-term pain to protect brands’: Boohoo Group doubles down on marketing as it slashes forecast
Niamh CarrollBoohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Fashion brands need to be prepared for a gender-fluid future
Helen JamesGender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
Marketoonist on change for the sake of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
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