Brandhouse wins Pretty Polly revamp task

Courtaulds has appointed branding consultancy Brandhouse WTS to reposition its Pretty Polly hosiery brand. The agency won the account following a four-way pitch against undisclosed agencies.

Brandhouse will be responsible for developing packaging designs for the brand as Courtaulds moves to position Pretty Polly as “the leg expert”.

Earlier this month, the company launched a national outdoor advertising and multi-media PR campaign to promote the brand, featuring the strapline “Stairway To Heaven”.

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