Targeting mums is a challenge, says BT’s chief brand officer Zaid Al-Qassab, but it’s no longer enough to simply have an appealing message, you have to start by understanding how, where and when they want to engage with you.
Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .
According to Grant Thornton’s 2015 Women in Business Report, 28% of women see parenthood as a barrier to progressing at work and 40% feel their career takes a back seat to their partners once they do finally return.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
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