Targeting mums is a challenge, says BT’s chief brand officer Zaid Al-Qassab, but it’s no longer enough to simply have an appealing message, you have to start by understanding how, where and when they want to engage with you.
Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .
According to Grant Thornton’s 2015 Women in Business Report, 28% of women see parenthood as a barrier to progressing at work and 40% feel their career takes a back seat to their partners once they do finally return.
From Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.
The festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
As marketers work from home and strive to make sense of their marketing priorities, there is a case to be made for optimism, pragmatism and perspective.
An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.