Targeting mums is a challenge, says BT’s chief brand officer Zaid Al-Qassab, but it’s no longer enough to simply have an appealing message, you have to start by understanding how, where and when they want to engage with you.
Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .
According to Grant Thornton’s 2015 Women in Business Report, 28% of women see parenthood as a barrier to progressing at work and 40% feel their career takes a back seat to their partners once they do finally return.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.