‘Brands are creating bland marketing by failing to serve the individual needs of mums’

New research by Mumsnet has found 66 identities that mums relate to, including many not often recognised by brands, painting a picture of a vast and varied group whose particular needs marketers rarely make an effort to serve.

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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

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