Brands beware links with Shell

I wonder whether Shell is making any efforts to clean up its act in reality, or are the same alleged bad environmental and human rights practices still going on behind the cuddly Lego and exciting Ferrari façade.

I know a lot of money is involved but if I represented either Lego or Ferrari, I would want firm assurances from Shell that I was not tying myself to a company which had no intention of changing but was just cynically pulling the wool over consumers’ eyes…and using my brand to do so. The brand disaster can, after all, work both ways.

Katie Naylor




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