The news agenda - Chinese New Year, the Huawei 5G controversy and the unfolding tragedy of the Coronavirus outbreak - may all have drawn attention to China in recent weeks. But the 1.435 billion consumers in China, and its many domestic brands, have been of interest for a long time.
The degree of interaction between UK and Chinese brands and consumers is on the up, with growing two-way traffic as companies and individuals seek out new markets.
That UK ambitions in China may grow as Brexit focuses attention on new opportunities could be expected. But Chinese brands are increasingly eyeing options in the UK market too, emboldened by a large Chinese population here – both permanent residents and students, along with high numbers of tourists.
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